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This master thesis has been developed to help NGO "Swedish Society of Hand Weaving"("Riksföreningen För Handvävning"), to promote the hand weaving tradition among the younger segments. The work consisted of developing a communication strategy that fit the organisation resources and at the same time effectively promote hand weaving among the target group. The author of this paper approached by the organisation concerning the high average age of its members, of which most are above 50 years of age. It is feared that the ancient tradition of hand weaving will fade out with its members. The organisation has requested assistance in devising a new or revised market strategy, aiming at expanding and increasing the current base of members and especially attracting young members with ages between 17 and 35 years. The author tries to demonstrate how at the contemporary stage of evolution of social marketing the publicly significant information regarding a chosen company may be represented in the framework of a strictly formulated efficient communication system with a target audience.
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L'autore
Aleksandr Goltsman received a BA from the University of Tartu at the department of Semiotics and an MBA from the Estonian Business School in Tallinn. Aleksandr?s interests include marketing and communication. During his experience he had an opportunity to become involved with projects at UNESCO, Canada World Youth and Youth for Europe.
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Development of Effective Communication Strategy
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DEVELOPMENT OF EFFECTIVE COMMUNICATION STRATEGY: NGO Riksföreningen För Handvävning
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LAP LAMBERT Academic Publishing, 2010
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DEVELOPMENT OF EFFECTIVE COMMUNICATION STRATEGY
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This master thesis has been developed to help NGO 'Swedish Society of Hand Weaving'('Riksföreningen För Handvävning'), to promote the hand weaving tradition among the younger segments. The work consisted of developing a communication strategy that fit the organisation resources and at the same time effectively promote hand weaving among the target group. The author of this paper approached by the organisation concerning the high average age of its members, of which most are above 50 years of age. It is feared that the ancient tradition of hand weaving will fade out with its members. The organisation has requested assistance in devising a new or revised market strategy, aiming at expanding and increasing the current base of members and especially attracting young members with ages between 17 and 35 years. The author tries to demonstrate how at the contemporary stage of evolution of social marketing the publicly significant information regarding a chosen company may be represented in the framework of a strictly formulated efficient communication system with a target audience. 88 pp. Englisch. Codice articolo 9783838373836
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DEVELOPMENT OF EFFECTIVE COMMUNICATION STRATEGY : NGO Riksföreningen För Handvävning
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LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838373839
ISBN 13: 9783838373836
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This master thesis has been developed to help NGO 'Swedish Society of Hand Weaving'('Riksföreningen För Handvävning'), to promote the hand weaving tradition among the younger segments. The work consisted of developing a communication strategy that fit the organisation resources and at the same time effectively promote hand weaving among the target group. The author of this paper approached by the organisation concerning the high average age of its members, of which most are above 50 years of age. It is feared that the ancient tradition of hand weaving will fade out with its members. The organisation has requested assistance in devising a new or revised market strategy, aiming at expanding and increasing the current base of members and especially attracting young members with ages between 17 and 35 years. The author tries to demonstrate how at the contemporary stage of evolution of social marketing the publicly significant information regarding a chosen company may be represented in the framework of a strictly formulated efficient communication system with a target audience. Codice articolo 9783838373836
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Goltsman AleksandrAleksandr Goltsman received a BA from the University of Tartu at the department of Semiotics and an MBA from the Estonian Business School in Tallinn. Aleksandr`s interests include marketing and communication. Dur. Codice articolo 5417687
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DEVELOPMENT OF EFFECTIVE COMMUNICATION STRATEGY
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LAP LAMBERT Academic Publishing Jun 2010, 2010
ISBN 10: 3838373839
ISBN 13: 9783838373836
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This master thesis has been developed to help NGO 'Swedish Society of Hand Weaving'('Riksföreningen För Handvävning'), to promote the hand weaving tradition among the younger segments. The work consisted of developing a communication strategy that fit the organisation resources and at the same time effectively promote hand weaving among the target group. The author of this paper approached by the organisation concerning the high average age of its members, of which most are above 50 years of age. It is feared that the ancient tradition of hand weaving will fade out with its members. The organisation has requested assistance in devising a new or revised market strategy, aiming at expanding and increasing the current base of members and especially attracting young members with ages between 17 and 35 years. The author tries to demonstrate how at the contemporary stage of evolution of social marketing the publicly significant information regarding a chosen company may be represented in the framework of a strictly formulated efficient communication system with a target audience.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 88 pp. Englisch. Codice articolo 9783838373836
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DEVELOPMENT OF EFFECTIVE COMMUNICATION STRATEGY | NGO Riksföreningen För Handvävning
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LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838373839
ISBN 13: 9783838373836
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Taschenbuch. Condizione: Neu. DEVELOPMENT OF EFFECTIVE COMMUNICATION STRATEGY | NGO Riksföreningen För Handvävning | Aleksandr Goltsman | Taschenbuch | 88 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838373836 | Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, 66111 Saarbrücken, info[at]akademikerverlag[dot]de | Anbieter: preigu. Codice articolo 107487735
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