Moving from Practice towards Science: Defining Go-To-Market model and setting it up to turn potential into profit - Brossura

Börjeson, Mauritz; Pettersson, Andreas

Brossura

ISBN 10: 3838384466 ISBN 13: 9783838384467

Casa editrice: LAP LAMBERT Academic Publishing, 2010

Riassunto

Moving from Practice towards Science - Defining Go- To- Market model and setting it up to turn potential into profit was written in 2009 as a response to the challange within high tech IT firms to organize their sales and marketing resources to achieve maximum market leverage. Managers across industries and across borders are struggling with expensive yet growth-limiting sales channels. The authors have come up with a set of solutions to Go-To-Market challenges managers are wrestling with; solutions grounded and explained in a way compelling to most executive managers.

Su questo libro

Informazioni sugli autori

Mr. Börjeson and Mr. Pettersson earned the S.E.R.O. title Swedish Campions in Business and Economics in 2009. They both graduated with a Masters in International Business from Umeå School of Business in 2010.

Mr. Börjeson and Mr. Pettersson earned the S.E.R.O. title Swedish Campions in Business and Economics in 2009. They both graduated with a Masters in International Business from Umeå School of Business in 2010.

Dettagli dell?edizione

• Editore: LAP LAMBERT Academic Publishing
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 3838384466
• ISBN 13: 9783838384467
• Rilegatura: Copertina flessibile
• Numero di pagine: 104
• Contatto del produttore: non disponibile
• Persona responsabile: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Germania