New Service Development: Creating A Framework For The Management Of Innovation In Experience Based Firms - Brossura
Sinossi
The study covers two main issues: the role of Innovation within Service Firms and the topic of firms delivering experiential content as a major part of their offer. The focus was centred on the study of New Service Development (NSD) processes with an Operations Management perspective. Empirical information about the use of NSD in service firms was collected, so as to understand whether and how standard methodologies for NSD are applied in firms where innovation is a strategic priority. For solving the problems presented by environmental challenges and heterogeneity - that distinguish the service sector- the focus was placed just on a particular type of service firms: Experience Based Services, that aim to deliver services with high experience content as a central part of their outcome. The objective was to better understand how to help these firms to innovate in order to follow the trends of the so called Experience Economy. Two sectors have been selected to achieve the research objectives: the Theme Park Destination Industry and Commercial Centers. The last stage of the study aims to outline a comprehensive model for service innovation decisions.
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L'autore
Fausto García (Ph.D.at Politecnic of Milan) is Director of the MBA Program at IAE Business School (Argentina). His research interests include Service Innovation and Experience Design. He worked for Procter & Gamble, and as a consultant in firms and educational organizations. He taught in Business Schools in Italy, Spain, Mexico and Brazil.
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New Service Development
Editore:
LAP LAMBERT Academic Publishing Nov 2010, 2010
ISBN 10: 384336124X
ISBN 13: 9783843361248
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The study covers two main issues: the role of Innovation within Service Firms and the topic of firms delivering experiential content as a major part of their offer. The focus was centred on the study of New Service Development (NSD) processes with an Operations Management perspective. Empirical information about the use of NSD in service firms was collected, so as to understand whether and how standard methodologies for NSD are applied in firms where innovation is a strategic priority. For solving the problems presented by environmental challenges and heterogeneity - that distinguish the service sector- the focus was placed just on a particular type of service firms: Experience Based Services, that aim to deliver services with high experience content as a central part of their outcome. The objective was to better understand how to help these firms to innovate in order to follow the trends of the so called Experience Economy. Two sectors have been selected to achieve the research objectives: the Theme Park Destination Industry and Commercial Centers. The last stage of the study aims to outline a comprehensive model for service innovation decisions. 304 pp. Englisch. Codice articolo 9783843361248
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New Service Development
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LAP LAMBERT Academic Publishing, 2010
ISBN 10: 384336124X
ISBN 13: 9783843361248
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New Service Development | Creating A Framework For The Management Of Innovation In Experience Based Firms
Editore:
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 384336124X
ISBN 13: 9783843361248
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Da: preigu, Osnabrück, Germania
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Taschenbuch. Condizione: Neu. New Service Development | Creating A Framework For The Management Of Innovation In Experience Based Firms | Fausto Garcia | Taschenbuch | 304 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783843361248 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Codice articolo 107228809
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New Service Development
Editore:
LAP LAMBERT Academic Publishing Nov 2010, 2010
ISBN 10: 384336124X
ISBN 13: 9783843361248
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The study covers two main issues: the role of Innovation within Service Firms and the topic of firms delivering experiential content as a major part of their offer. The focus was centred on the study of New Service Development (NSD) processes with an Operations Management perspective. Empirical information about the use of NSD in service firms was collected, so as to understand whether and how standard methodologies for NSD are applied in firms where innovation is a strategic priority. For solving the problems presented by environmental challenges and heterogeneity - that distinguish the service sector- the focus was placed just on a particular type of service firms: Experience Based Services, that aim to deliver services with high experience content as a central part of their outcome. The objective was to better understand how to help these firms to innovate in order to follow the trends of the so called Experience Economy. Two sectors have been selected to achieve the research objectives: the Theme Park Destination Industry and Commercial Centers. The last stage of the study aims to outline a comprehensive model for service innovation decisions.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 304 pp. Englisch. Codice articolo 9783843361248
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New Service Development : Creating A Framework For The Management Of Innovation In Experience Based Firms
Editore:
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 384336124X
ISBN 13: 9783843361248
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Da: AHA-BUCH GmbH, Einbeck, Germania
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The study covers two main issues: the role of Innovation within Service Firms and the topic of firms delivering experiential content as a major part of their offer. The focus was centred on the study of New Service Development (NSD) processes with an Operations Management perspective. Empirical information about the use of NSD in service firms was collected, so as to understand whether and how standard methodologies for NSD are applied in firms where innovation is a strategic priority. For solving the problems presented by environmental challenges and heterogeneity - that distinguish the service sector- the focus was placed just on a particular type of service firms: Experience Based Services, that aim to deliver services with high experience content as a central part of their outcome. The objective was to better understand how to help these firms to innovate in order to follow the trends of the so called Experience Economy. Two sectors have been selected to achieve the research objectives: the Theme Park Destination Industry and Commercial Centers. The last stage of the study aims to outline a comprehensive model for service innovation decisions. Codice articolo 9783843361248
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