Internal Marketing and Strategy Implementation: The impact of Internal Marketing Practices on Employees Satisfaction and Commitment in Implementing Firms Strategic Orientations - Brossura

Nikbin, Davoud

 
9783843370110: Internal Marketing and Strategy Implementation: The impact of Internal Marketing Practices on Employees Satisfaction and Commitment in Implementing Firms Strategic Orientations
Brossura
ISBN 10: 3843370117 ISBN 13: 9783843370110
Casa editrice: LAP LAMBERT Academic Publishing, 2010

Sinossi

The importance of internal marketing has become one of the main concerns for many organizations, especially in service sector. The major aim of internal marketing is to ensure that employees feel that management cares about their needs, thus, successful application of internal marketing practices will then translate into positive employee attitudes toward their work which will further facilitates superior performance of the firm.

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L'autore

Davoud Nikbin is currently a PhD student at Universiti Sains Malaysia. After completing his undergraduate studies in Iran, he joined Universiti Sains Malaysia for MBA programme. As a researcher he has been active in publication and has published numerous papers in international journals as well as conference proceedings.

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Editore
LAP LAMBERT Academic Publishing
Data di pubblicazione
2010
Lingua
Inglese
ISBN 10 
3843370117
ISBN 13 
9783843370110
Rilegatura
Copertina flessibile
Numero di pagine
144
Contatto del produttore
non disponibile
Persona responsabile
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