Brand Presentation on Consumer Preferences Of Rice in Singapore: The magical effects of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? on the branding of rice in Singapore - Brossura

Han, Lindy

 
9783843374934: Brand Presentation on Consumer Preferences Of Rice in Singapore: The magical effects of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? on the branding of rice in Singapore
Brossura
ISBN 10: 3843374937 ISBN 13: 9783843374934
Casa editrice: LAP LAMBERT Academic Publishing, 2010

Sinossi

A data analysis supports our observations of the impact of colours, words and images on brand rice perception. This research ultimately indicates that the impact of brand rice perception will lead to higher consumer preference. The results of our experiment indicates that the use of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? have the greatest positive effect on the respective aspects of rice brand perception.

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L'autore

We did this research report as second year Business students in Nanyang Business School, Singapore, under the guidance of Prof. Khoo Hong Meng.

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Editore
LAP LAMBERT Academic Publishing
Data di pubblicazione
2010
Lingua
Inglese
ISBN 10 
3843374937
ISBN 13 
9783843374934
Rilegatura
Copertina flessibile
Numero di pagine
68
Contatto del produttore
non disponibile
Persona responsabile
KreGa Onlinehandel GmbH
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