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9783843377218: Cross-Cultural Competence: A key to business success in India?

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With a society so multifaceted and rooted in ancient traditions, yet highly globalised and modern, India is often giving western businesses mixed messages. This book goes beyond cultural stereotyping and seeks to embrace the paradoxes and the complexity of the Indian culture and describe it through a new perspective. It presents a recent study of Swedish businesses in India and in- depth interviews with the managers as well as the observations from a two-month field study in a industrial multinational company in Bangalore. This study analyzes the critical role that cross-cultural competence has for western managers in India in reaching for organizational goals. Finally it invites the reader to a way of understanding how we can use cross-cultural competence as, not only an advantage but as a key to business success in India.

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Master of Science of Business Administration and Economics, Stockholm University. Elsa Termenon is an independent writer and researcher based in Philadelphia, United States and in Stockholm, Sweden.

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  • EditoreLAP LAMBERT Academic Publishing
  • Data di pubblicazione2011
  • ISBN 10 3843377219
  • ISBN 13 9783843377218
  • RilegaturaCopertina flessibile
  • LinguaInglese
  • Numero di pagine88
  • Contatto del produttorenon disponibile

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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Termenon ElsaMaster of Science of Business Administration and Economics, Stockholm University. Elsa Termenon is an independent writer and researcher based in Philadelphia, United States and in Stockholm, Sweden.With a society so . Codice articolo 5467595

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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -With a society so multifaceted and rooted in ancient traditions, yet highly globalised and modern, India is often giving western businesses mixed messages. This book goes beyond cultural stereotyping and seeks to embrace the paradoxes and the complexity of the Indian culture and describe it through a new perspective. It presents a recent study of Swedish businesses in India and in- depth interviews with the managers as well as the observations from a two-month field study in a industrial multinational company in Bangalore. This study analyzes the critical role that cross-cultural competence has for western managers in India in reaching for organizational goals. Finally it invites the reader to a way of understanding how we can use cross-cultural competence as, not only an advantage but as a key to business success in India. 88 pp. Englisch. Codice articolo 9783843377218

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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - With a society so multifaceted and rooted in ancient traditions, yet highly globalised and modern, India is often giving western businesses mixed messages. This book goes beyond cultural stereotyping and seeks to embrace the paradoxes and the complexity of the Indian culture and describe it through a new perspective. It presents a recent study of Swedish businesses in India and in- depth interviews with the managers as well as the observations from a two-month field study in a industrial multinational company in Bangalore. This study analyzes the critical role that cross-cultural competence has for western managers in India in reaching for organizational goals. Finally it invites the reader to a way of understanding how we can use cross-cultural competence as, not only an advantage but as a key to business success in India. Codice articolo 9783843377218

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Taschenbuch. Condizione: Neu. Neuware -With a society so multifaceted and rooted in ancient traditions, yet highly globalised and modern, India is often giving western businesses mixed messages. This book goes beyond cultural stereotyping and seeks to embrace the paradoxes and the complexity of the Indian culture and describe it through a new perspective. It presents a recent study of Swedish businesses in India and in- depth interviews with the managers as well as the observations from a two-month field study in a industrial multinational company in Bangalore. This study analyzes the critical role that cross-cultural competence has for western managers in India in reaching for organizational goals. Finally it invites the reader to a way of understanding how we can use cross-cultural competence as, not only an advantage but as a key to business success in India.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch. Codice articolo 9783843377218

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