The book offers a social semiotic take on contemporary communication, by providing a thorough description of video-interaction, a new form of communication started on YouTube thanks to the introduction of the 'Video Response' option. A multimodal analysis of over 2,000 videos responding to one another explores the affordances of the medium and the way these are used creatively in the interactants' practices. It highlights how, in contemporary sign-making practices, traditional patterns of coherence are often disregarded and successful communication is driven by new principles, as the result of representations produced through the selection, copy-and-paste and recontextualization of other texts. The book offers insights to those interested in communication, language and semiotics. At an empirical level, its original contribution consists in providing a description of a new form of communication. At a theoretical level, it highlights the inadequacies of traditional theories to the description of contemporary forms of communication and points to new analytical tools that seem more apt to the task.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Elisabetta has a PhD in English Studies and is currently Adjunct Professor of English Language at the Faculty of Medicine and Surgery, University of Verona, Italy. Her publications and research interests focus mainly on communication, language and sign-making in digital environments.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The book offers a social semiotic take on contemporary communication, by providing a thorough description of video-interaction, a new form of communication started on YouTube thanks to the introduction of the 'Video Response' option. A multimodal analysis of over 2,000 videos responding to one another explores the affordances of the medium and the way these are used creatively in the interactants' practices. It highlights how, in contemporary sign-making practices, traditional patterns of coherence are often disregarded and successful communication is driven by new principles, as the result of representations produced through the selection, copy-and-paste and recontextualization of other texts. The book offers insights to those interested in communication, language and semiotics. At an empirical level, its original contribution consists in providing a description of a new form of communication. At a theoretical level, it highlights the inadequacies of traditional theories to the description of contemporary forms of communication and points to new analytical tools that seem more apt to the task. 268 pp. Englisch. Codice articolo 9783843381260
Quantità: 2 disponibili
Da: moluna, Greven, Germania
Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Adami ElisabettaElisabetta has a PhD in English Studies and is currently Adjunct Professor of English Language at the Faculty of Medicine and Surgery, University of Verona, Italy. Her publications and research interests focus main. Codice articolo 5467980
Quantità: Più di 20 disponibili
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. pp. 268. Codice articolo 26128852308
Quantità: 4 disponibili
Da: Majestic Books, Hounslow, Regno Unito
Condizione: New. Print on Demand pp. 268 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam. Codice articolo 131702411
Quantità: 4 disponibili
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The book offers a social semiotic take on contemporary communication, by providing a thorough description of video-interaction, a new form of communication started on YouTube thanks to the introduction of the ''Video Response'' option. A multimodal analysis of over 2,000 videos responding to one another explores the affordances of the medium and the way these are used creatively in the interactants'' practices. It highlights how, in contemporary sign-making practices, traditional patterns of coherence are often disregarded and successful communication is driven by new principles, as the result of representations produced through the selection, copy-and-paste and recontextualization of other texts. The book offers insights to those interested in communication, language and semiotics. At an empirical level, its original contribution consists in providing a description of a new form of communication. At a theoretical level, it highlights the inadequacies of traditional theories to the description of contemporary forms of communication and points to new analytical tools that seem more apt to the task.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 268 pp. Englisch. Codice articolo 9783843381260
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Da: Biblios, Frankfurt am main, HESSE, Germania
Condizione: New. PRINT ON DEMAND pp. 268. Codice articolo 18128852318
Quantità: 4 disponibili
Da: AHA-BUCH GmbH, Einbeck, Germania
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The book offers a social semiotic take on contemporary communication, by providing a thorough description of video-interaction, a new form of communication started on YouTube thanks to the introduction of the 'Video Response' option. A multimodal analysis of over 2,000 videos responding to one another explores the affordances of the medium and the way these are used creatively in the interactants' practices. It highlights how, in contemporary sign-making practices, traditional patterns of coherence are often disregarded and successful communication is driven by new principles, as the result of representations produced through the selection, copy-and-paste and recontextualization of other texts. The book offers insights to those interested in communication, language and semiotics. At an empirical level, its original contribution consists in providing a description of a new form of communication. At a theoretical level, it highlights the inadequacies of traditional theories to the description of contemporary forms of communication and points to new analytical tools that seem more apt to the task. Codice articolo 9783843381260
Quantità: 1 disponibili