Articoli correlati a Outside the Box: Defining Audience Viewing Preferences...

Outside the Box: Defining Audience Viewing Preferences in a Multi-Platform Environment - Brossura

McPaul, Stephen

 
9783844322538: Outside the Box: Defining Audience Viewing Preferences in a Multi-Platform Environment
Brossura
ISBN 10: 3844322531 ISBN 13: 9783844322538
Casa editrice: LAP LAMBERT Academic Publishing, 2011

Sinossi

In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory.

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L'autore

Stephen McPaul was born and raised in Texas. He has a Bachelor's degree in Radio-TV and a Master's in Communication. His research interests include audience effects, convergence, and mobile media. He currently lives in the Dallas area.

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Editore
LAP LAMBERT Academic Publishing
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
3844322531
ISBN 13 
9783844322538
Rilegatura
Copertina flessibile
Numero di pagine
124
Contatto del produttore
non disponibile
Persona responsabile
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