Sinossi
The study is focused on the transformation of service channels in retail banking among consumers in Klang Valley. It investigated whether the consumer behavioural factors such as easier to operate,convenient to use, no hassle, reliability, safer to use and good connections varies between adopters and non-adopters of retail internet banking. The results indicated that there are significant differences between internet banking adopters and non-adopters in terms of easier to operate, convenient to use, no hassle, reliability, safer to use and good connections. Therefore, the results support the findings of the previous research works conducted in other cultures. The results suggest several implications for retail bankers in Malaysia to minimize the risk perception of the internet banking among the non-adopters of the internet banking through greater awareness and education process.The commercial banks in Malaysia can expect substantial cost savings from maintaining their large physical distribution systems by promoting retail internet banking services on a bigger scale.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
Dr. Jayaraman Munusamy is an Associate Professor with Limkokwing University in Malaysia. Previously, an Assistant Professor at University Tun Abdul Razak till 2008 , as a teacher in 1970’s, as a Marketing Manager in 1980’s, as an Industrial Marketing Manager for Ikeda in 1990’s and as a Six Sigma Manager with Johnson Controls in 2000's.
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Service Channel Transformation in Retail Banking
Editore:
LAP LAMBERT Academic Publishing Mai 2011, 2011
ISBN 10: 3844399607
ISBN 13: 9783844399608
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The study is focused on the transformation of service channels in retail banking among consumers in Klang Valley. It investigated whether the consumer behavioural factors such as easier to operate,convenient to use, no hassle, reliability, safer to use and good connections varies between adopters and non-adopters of retail internet banking. The results indicated that there are significant differences between internet banking adopters and non-adopters in terms of easier to operate, convenient to use, no hassle, reliability, safer to use and good connections. Therefore, the results support the findings of the previous research works conducted in other cultures. The results suggest several implications for retail bankers in Malaysia to minimize the risk perception of the internet banking among the non-adopters of the internet banking through greater awareness and education process.The commercial banks in Malaysia can expect substantial cost savings from maintaining their large physical distribution systems by promoting retail internet banking services on a bigger scale. 92 pp. Englisch. Codice articolo 9783844399608
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Service Channel Transformation in Retail Banking
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Service Channel Transformation in Retail Banking
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Service Channel Transformation in Retail Banking
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ISBN 10: 3844399607
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Service Channel Transformation in Retail Banking
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Service Channel Transformation in Retail Banking
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LAP LAMBERT Academic Publishing Mai 2011, 2011
ISBN 10: 3844399607
ISBN 13: 9783844399608
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The study is focused on the transformation of service channels in retail banking among consumers in Klang Valley. It investigated whether the consumer behavioural factors such as easier to operate,convenient to use, no hassle, reliability, safer to use and good connections varies between adopters and non-adopters of retail internet banking. The results indicated that there are significant differences between internet banking adopters and non-adopters in terms of easier to operate, convenient to use, no hassle, reliability, safer to use and good connections. Therefore, the results support the findings of the previous research works conducted in other cultures. The results suggest several implications for retail bankers in Malaysia to minimize the risk perception of the internet banking among the non-adopters of the internet banking through greater awareness and education process.The commercial banks in Malaysia can expect substantial cost savings from maintaining their large physical distribution systems by promoting retail internet banking services on a bigger scale.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 92 pp. Englisch. Codice articolo 9783844399608
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Service Channel Transformation in Retail Banking : A Malaysian Perspective
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LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844399607
ISBN 13: 9783844399608
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The study is focused on the transformation of service channels in retail banking among consumers in Klang Valley. It investigated whether the consumer behavioural factors such as easier to operate,convenient to use, no hassle, reliability, safer to use and good connections varies between adopters and non-adopters of retail internet banking. The results indicated that there are significant differences between internet banking adopters and non-adopters in terms of easier to operate, convenient to use, no hassle, reliability, safer to use and good connections. Therefore, the results support the findings of the previous research works conducted in other cultures. The results suggest several implications for retail bankers in Malaysia to minimize the risk perception of the internet banking among the non-adopters of the internet banking through greater awareness and education process.The commercial banks in Malaysia can expect substantial cost savings from maintaining their large physical distribution systems by promoting retail internet banking services on a bigger scale. Codice articolo 9783844399608
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Service Channel Transformation in Retail Banking | A Malaysian Perspective
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Taschenbuch. Condizione: Neu. Service Channel Transformation in Retail Banking | A Malaysian Perspective | Jayaraman Munusamy (u. a.) | Taschenbuch | 92 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783844399608 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Codice articolo 106973500
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Service Channel Transformation in Retail Banking: A Malaysian Perspective
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ISBN 10: 3844399607
ISBN 13: 9783844399608
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