Lap lambert academic publishing mai 2011 (Oltre 2500 risultati)

Taschenbuch. Condizione: Neu. Neuware -This study is about the ¿Ulama and their educational reforms in Marawi City. It focuses on the effectiveness of their educational role in addressing the need of the Muslims. The ideas originated from the ¿Ulama are the reason for the expansion of Islamic knowledge in Marawi City. The efforts of the ¿Ulama brought the true light of Islam on the Maranaws removing most of the mystery and mysticism in the early pagan teachings. They call people to revive the Sunnah of Prophet Muhammad (SAW) by enjoining good and forbidding un-Islamic practices and infuse a fresh breath of Islamic learning. The numerous Madaris and integrated schools in Marawi city were initiated by the ¿Ulama. Madrasah and integrated schools are the centers of Islamic learning,and the places for gaining righteous and divine knowledge. Madaris,Mosques,and limited numbers of Integrated Islamic institutions in the country particularly in Marawi where scholars impart Islamic knowledge and instill Islamic piety through their example and teachings.Finally, one of the issues confronted the ¿Ulama in their educational reform is the lack of subsidy since the government rarely heeds the educational development of the Muslims.…

Taschenbuch. Condizione: Neu. Neuware - This study is about the Ulama and their educational reforms in Marawi City. It focuses on the effectiveness of their educational role in addressing the need of the Muslims. The ideas originated from the Ulama are the reason for the expansion of Islamic knowledge in Marawi City. The efforts of the Ulama brought the true light of Islam on the Maranaws removing most of the mystery and mysticism in the early pagan teachings. They call people to revive the Sunnah of Prophet Muhammad (SAW) by enjoining good and forbidding un-Islamic practices and infuse a fresh breath of Islamic learning. The numerous Madaris and integrated schools in Marawi city were initiated by the Ulama. Madrasah and integrated schools are the centers of Islamic learning,and the places for gaining righteous and divine knowledge. Madaris,Mosques,and limited numbers of Integrated Islamic institutions in the country particularly in Marawi where scholars impart Islamic knowledge and instill Islamic piety through their example and teachings.Finally, one of the issues confronted the Ulama in their educational reform is the lack of subsidy since the government rarely heeds the educational development of the Muslims.…

Taschenbuch. Condizione: Neu. Neuware -This study is about the 'Ulama and their educational reforms in Marawi City. It focuses on the effectiveness of their educational role in addressing the need of the Muslims. The ideas originated from the 'Ulama are the reason for the expansion of Islamic knowledge in Marawi City. The efforts of the 'Ulama brought the true light of Islam on the Maranaws removing most of the mystery and mysticism in the early pagan teachings. They call people to revive the Sunnah of Prophet Muhammad (SAW) by enjoining good and forbidding un-Islamic practices and infuse a fresh breath of Islamic learning. The numerous Madaris and integrated schools in Marawi city were initiated by the 'Ulama. Madrasah and integrated schools are the centers of Islamic learning,and the places for gaining righteous and divine knowledge. Madaris,Mosques,and limited numbers of Integrated Islamic institutions in the country particularly in Marawi where scholars impart Islamic knowledge and instill Islamic piety through their example and teachings.Finally, one of the issues confronted the 'Ulama in their educational reform is the lack of subsidy since the government rarely heeds the educational development of the Muslims. 348 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Over the last part of the 20th Century and the beginning of the 21st, alternative reality films have increases prodigiously. These films reflect tje growing collective fear that discerning true reality is impossible. These films like those of the fifties that reflected the fear of Communists and the nuclear bomb are used to assuage our anxiety as the world beocmes less contrete and much more techo- computer conscious. By examinating these films and their theorical foundations we become informed of the how and why of these influences on our thinking and behavior. In the growing world of filma and media studies this book will be of interest in the study of the historical-social impact of film. 104 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book analyzes the emergence of categories of sexual deviancy as they appear in selected medical treatises from the eighteenth century. Terms such as homosexual or lesbian were not yet available in medical or public discourse but the early modern writers did use a variety of other references to establish the existence of such categories. For instance, one might label deviants as hermaphrodites, eunuchs, sodomites, or monsters to describe what were perceived as unnatural forms of sexual expression which ostensibly posed a threat to the social order because they were not procreative. Moreover, the sudden explosion in scientific and medical knowledge during the Enlightenment created a need for the organization and classification of such knowledge, as well as a fascination with anomalies and how they might be cured. I argue that these medical texts and popular sexologies function as vehicles of social control by emphasizing that the only legitimate form of sexual expression was within the context of marriage and that its sole purpose was for reproduction. 56 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Drawing on the findings of a qualitative research done in Botswana and Malawi, the book substantiates impact gray imports has had on brand new car dealerships. It discusses how markets of used cars are created and how exports of used cars grew. Pointing out primary and secondary drivers that cause growth of used car markets in Africa, the book explores gray imports in Botswana and Malawi. It analyses forces working for and against brand new car dealerships and discuss marketing of brand new cars and back-up services. The book concludes that gray imports affected sales of volume brands because gray imports have positive cross elasticity of demand and are therefore substitutes to low-level volume brands. Economy and premium brands were not affected very much. Dealerships affected do vigorous marketing of their cars and back-up services. This book can be an anchor to researchers and scholars because there is scarcity of researched materials on used cars, mainly in Africa and it shows practical application of grounded theory in research. It can guide investors in motor industry or car dealers in managing their business in the light of used cars or gray imports. 68 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Mahabharata is the longest poem of this planet. There is a session of question and answer between a Yaksha (a type of Upadeva who belongs to lower management) and Yudhishthira.The issues covered,denote our layers of thoughts. They have direct influence on day to day behavior. From the social, political, psychological, spiritual point of view they are totally meaningful. Any activity which involves power, influence and conflict- results in development of politics. It may be at personal, family, friends, society, national or international level. It may be in any profession, service or business. For the purpose of behavior, it can be easily said, session is related with-ethical values. In a united form it may be kept in sociology department. After all, everything is related with society. For some it may be of political category. It depends on the platform you are standing. Session is in a scripture related with Hinduism. It may look like ethnic but it is full of ethical values. It will make you more human. Just don't see only errors, there are few good things also in this. 108 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This paper is an attempt to discover how European identity is being visualized in the discourse of the EU cultural and media policy. To be more precise, the research will be focused on cinematic narratives of European identity, in other words, the author will try to define the way united Europe is filmed. Departing from the idea of Stuart Hall, the author argues that identity is constructed not outside but within representation which allows us to say that film as a form of representation constructs those points of identification which we call a cultural identity . However, it should be noted that this research doesn't pose the question of Europeanness of European cinema, neither is it intended to dwell on the issue of Pan-European cinema. The aim is to reveal certain interconnection between the way such concepts as European identity and European integration are treated in the domain of cultural policy of the EU and the way these concepts are filmed. This will be achieved through the analysis of the EU's visual strategy on the example of the short films provided through the EUTube channel, launched by the European Commission as a video sharing web-site in 2006. 64 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The retail banking sector is undergoing wide sweeping changes due to heightened competition and the initiation of modern technology. Now the customers have become more aware than they were in the past and as a result are continuously looking for better quality of services from their retail banks that can provide them with satisfaction. This book helps in the identification of the relationship dimensions that are responsible for satisfying the customers and also enables in the assessment of the influencing power of these factors. This in turn would help in the enhancement of the relationship between the retail banks and their customers, and thus aid the decision makers of these banks to identify the major factors that determine the satisfaction of the customers. This book has put forward a number of implications that have a practical relevance for those bank managers who seek to identify the levels and factors of satisfaction of their customers. Managers can also be benefited because of the identification of the hierarchical importance of these factors. Apart from professionals the analysis should also be beneficial for researchers and academicians as well as students of marketing. 76 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Counterfeiting is a significant and growing problem in both growing and well developed countries. The studies show that counterfeit products did not use any media advertisement still products can be sold in large quantities. Although role of WOM has been studied for many years for brand or well known products, limited attention has been given to explore the role of WOM in counterfeiting. We surveyed Indian and Taiwanese customers and found following role of WOM in counterfeiting. (1) WOM has significant role in locating counterfeit products, (2) WOM cannot considered as best purchasing driver, (3) referral marketing does work and people share their opinion among strong tie, (4) the impact of PWOM is generally greater than NWOM, and (5) most consumer share opinion that it is unethical to purchase counterfeit products. The author then discusses the implications of this research and offers recommendations for marketers of brand products. 76 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This work delved into the extent to which persons living with HIV/AIDS (PLWHIV) can be said to be enjoying the four (4) Access' (4As) element of the right to health in Zambia. In conducting this work two questions were sought to be answered; (a) to what extent does the right to health exist in Zambia And (b) to what extent does a PLWHIV enjoy the 4As element of the right to health in Zambia In the end, this work came to a number of conclusions such as, (i) under International Human Rights Law, the right to health contains the following interrelated and essential elements, the precise application of which depends on the conditions prevailing in a particular State: (a)Availability, (b) Accessibility, (c) Acceptability, and (d) Quality otherwise referred to as Appropriateness, (ii) international instruments that although ratified and assented to by Zambia cannot be applied unless they are domesticated, and (iii)the Constitution provides for the right to health, or at least something related to that right as a non justiciable right, otherwise known as a Directive Principle of State Policy. 64 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -When considering the potential return they will realise from the investment, investors commonly focus on the potential appreciation of the share price (capital growth) and often ignore the contribution of dividends earned (dividend growth), thus overlooking a potentially significant contributor to returns. The objectives of this study was to determine which, between dividend and capital growth, had been the greater contributor to total returns of South African equities over a 10-year period beginning 31 July 1996, ending 31 July 2006; by using the Top 40 index of shares listed on the Johannesburg Securities Exchange over that period. The study also aimed to determine whether dividend policy should be considered as carefully as the share's potential capital appreciation when constructing portfolios. The study concluded that for shares included in the sample, dividend growth contributed more than 50% of the total return for only 10% of them. In total dividend growth contributed more than 25% of the total return for 33% of the shares. 56 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -A STUDY ON IMPACTS OF FOREIGN AID IN PAKISTAN The impacts and significance of foreign aid in enhancement of social, financial and economic growth and development of Pakistan is evaluated in this book. A research analysis based on financial and economic indicators such as Gross Domestic Production (GDP), Total Debt and Liabilities, Consumer Price Indicators, Inflation in Pakistan and social indicators such as Poverty alleviation, Financial Investment in Education, Women Empowerment, Sanitation and Access to Drinking Water, Children under Five Mortality Rate, Use of Communication Tools and Corruption in Pakistan is performed. All these indicators were evaluated from financial perspective to assess their growth during the foreign aid enrichment phase of Pakistan (2007-09). To conduct this impact analysis, data was acquired from the Ministry of Economic Affairs and Statistics division, Ministry of Finance and Revenue, Ministry of Planning and Development of Government of Pakistan, World Bank, Central Bank of Pakistan, United Nations Development Programme (UNDP) and World Health Organization in the form of various statistics, quarterly and annual reports. 64 pp. Englisch. …

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The phenomenon of corporations making donations to charities is a well-known occurrence in society nowadays. There has been substantial academic research exploring the reasons why corporations engage in Corporate Giving and several theories have been developed to find a correlation between the financial amount distributed and the company's general characteristics. However, there is hardly any research available on corporate donating strategies. This books aims to fill this gap by investigating the donating attributes of the business sector. The analysis, based on research of 355 corporations from eighteen different countries and ten different industries, gives an insight into whether a corporation's industrial group and/or nationality have an effect on the donating behaviour. This book is especially useful for professionals in the Management Accounting as well as Corporate Governance fields, as well as for anyone else who has an interest in Corporate Giving. 80 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The economical structure has faced a great change during the last decades; the service industry has grown into a dominant force in the developed countries. Therefore, the concept of services marketing is relatively new. Although more and more service companies are realizing the importance of marketing and branding, there are still technical service companies that has not adapted the concept. The consultancy firm SWECO, which will serve as a case study, is one of them. 68 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This text is designed to equip readers with the knowledge of the philosophy and practice of auditing. After going through the book meticulously, he/she should acquire the skill and ability to recognize indications of irregularities. The text covers both the concepts and procedures of audition: the social role of auditing: the services rendered: the professional standards for behavioral and technical competence: programmes and procedures for defining audit objectives, gathering evidence, making decisions and exercising professional skepticism. Clients expect value for the fees they pay; public users expect objectivity. The auditor should have the mental equipment and integrity to merge these expectations. This book offers him the guide. 80 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book focuses on the issue of regional convergence in the EU-27 countries over the period of time 2002-2006. It aims to examine the European fastest and slowest converging regions and the future evolution of the convergence process. A comparison of a series of empirical studies, growth theories and models is carried out. The main purpose of this work is to investigate whether or not infrastructure endowments (telecommunications, transport and education infrastructure) have contributed to speed up regional growth and convergence and consequently reduce regional inequalities over the period taken into account (2002-2006). This analysis is carried out by using a simple reduced form and an accurate structural form model. From this assessment significant policy implications can be drawn. 100 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This paper investigates the impact of entrepreneur-specific human capital and firms' pre-entry experience on start-ups performances. Studying a sample of 342 U.S. firms active in the fabless semiconductor industry, two main findings are provided: having a serial entrepreneur as founder and being a spinoff increase the likelihood that the firm will survive. In addition, small firms are proven to live longer in this particular industry. Finally, firms who patented at least once have a lower probability to fail. 64 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In a nutshell, a business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. Drawing Up a Business Plan in Africa Today: Sampling Confidence Secondary School in Kenya, demonstrates how a good business plan is drawn. It samples Confidence Secondary School is brought about through a pen and a paper, plus engaging our minds. In other words, it builds on the factors that one has to use in drafting a successful plan of action. That is, Business Name, working Assumptions, mission, objectives, location, infrastructures, Why This Business Venture, Contribution To The Local Community, Technological Trends And Prospects, Capital Structure, Seasonal Problems/Hitches, Growth And Expansion Forecast, Marketing Plan, Advertising, distribution, and Promotion Strategy, Organization Plan, Evaluation And Selection Of Members Of Staff, Operational/Production Plan, and Financial Plan among others. It is a must read for all business practitioners, Business Management students and people of all walks of life. Certainly, we are all involved in some forms of business plans in our respective areas of life. 112 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In the past decades globalization has become one of the most discussed issues in the economic and managerial environment. The increased levels of internationalization of firms created the need for headquarters to formulate precise guidelines of how to manage such corporations regarding their strategic configuration, co-ordination and culture building, resources allocation, and administrative context setting. These four dimensions are used in this book to understand how the Roman Empire, the Medici Family and the Rothschild bank structured their relationships between headquarters and foreign units. Rome was the headquarters of a multinational organization called Roman Empire , which over two thousand years ago faced the challenge of how to conquer and administer the known world. The Medici family developed and managed a tight network of subsidiaries during the medieval period and the Rothschild bank serves as a current example of a corporation facing the challenge of coping with its subsidies all over the world. The book illustrates the four dimensions of coordination and control within multinational firms and discusses the contingencies of diverging approaches. 116 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Agriculture plays critical roles in Ghana's economy. It contributes significantly to several economic variables. By virtue of this, performance of the economy is linked to the sector's growth. Any adverse effect in the sector will therefore have serious repercussions on the economy. The intentions of Governments'have been to expand output and marketed surpluses through increase production, productivity and attainment of food elf-sufficiency. The effectiveness of such policies however, rests on the extent to which farmers respond to incentives proffered under the policy instruments. From an empirical perspective,this book looks at the supply response elasticities of the food crop sub-sector of Ghana, focusing cassava and maize (major staples). It offers explanation on how relative increases in agricultural prices and rural infrastructural developments have shaped the level of food crop production in Ghana. This book should particularly be useful to students and professionals of supply response, agricultural economics and farm manager.Others considering enrolling in a policy- productivity linkages course can read it as a guide. 92 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The purpose of this thesis is to investigate how the Cohesion Policy of the EU is dealt with beyond policies and politics in one of its Member States, i.e. Romania. In this framework issues are raised such as how the Operational Programmes and their financial allocations are designated, what implementation problems have been encountered by the Romanian Authorities and which is the present outlook of the Programmes. Financial allocations are done accordingly to the priorities set by the National Development Plan, adapted in the National Strategic Reference Framework and all the Programmes and allocations are set at national level, thus not correlating the policies to the development needs at regional level. The legacy left by the communist centralized system is still present in how the administration functions but also the fear of fraud has lead in some cases to excessive bureaucracy burdening the management of the Funds and so creating delays and dissatisfaction among the beneficiaries or possible beneficiaries. 68 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Over the past few years, the Asian wave of tourism has been evident in the industry. India and China are leading the way for a change in Host-Guest relations where the first world city is playing host to the tourist from a developing country. This book focuses on the response of the Amsterdam supply side for Indian tourist as how ready is the city to cater to the need of a new source market, India. A collective response was conceptualized with the help of an Extended Resistance Continuum which has been developed with the help of Resistance continuum originally proposed by Dogan (1989). Insights were gained through in-depth interviews, observational skills and mystery shopping performed among representatives in all major travel trade sectors such as transportation, accommodation and retail. The supply side as the host of a destination is an interesting prospective as the tourist has the maximum interaction with the travel trade partners in the city. This study would be helpful for professionals in tourism and research field, particularly interested in the growing dominance of Asian outbound tourism. 80 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The process of valuing a company may have different purposes such as M&A, IPOs, pricing shares, settlement and may use different types of valuation methods. These methods should be consistent with the purpose of the valuation so that it may reach the real value of the company. The use of inappropriate valuation method may result in opposite reality that will lead to enormous losses due to the fact these methods are based in different principles. The understanding of its principles is crucial so that the analyst in charge of a valuation can choose the right approach. This book will focus on assets valuation, more specifically valuation methods of companies for M&A purposes. Despite the high importance of a valuation in a Merger and Acquisition deal, unsuitable method is used. There are also doubts and questions and no precaution in using long-established valuation methods. The lack of time and information worsen the situation since professionals use old methods for many years without questioning whether they apply or not to the economic reality and the outcome work. This book aims to reflect on such valuation methods and its implication in an M&A transaction. 76 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -As a basic economic asset to humanity, land is invariably a source of power and wealth, and therefore has an increasing demand. The current trend of population growth and urbanization has enhanced the economic value of land increasing competition and land scarcity. The net effect of this is an ever increasing dispute over land and land resources. However, most developing countries including Ghana lack an effective and efficient system for dealing with such disputes especially at the customary level. The alarming nature of the incidence in Ghana is showcased by the fact that, as at 2003 the number of backlog of land cases in the courts stood at about 35,000. The effects of such disputes on the socio-economic development of Ghana are so devastating that it has caught the attention of many researchers. The complexity of factors leading to land disputes requires a multi-faceted approach for resolving them and for preventing potential ones which might come up in future. The study examines how the Customary Land Secretariat (CLS) has contributed to land dispute resolution in Ghana through Alternative Dispute Resolution (ADR) mechanisms. 144 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -HIV/AIDS AND FISHING COMMUNITIES IN UGANDA. Fishing Communities all over the world are among the Most At Risk Populations and very susceptible to HIV/AIDS. Unfortunately their human rights in the fight against HIV/AIDS have not been adequately addressed and this is worsened by the nature of the dangerous work they do. The book covers the right to health for fishing communities as most at risk populations and to what extent the law has addressed their plight in the struggle against HIV/AIDS. 84 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The thesis entitled Survival Pattern of Flood Affected People Living in Haser Kandy Village in Shariatpur District: A Study is a combination of qualitative as well as quantitative analysis. The major objectives of the study is to know the Survival pattern of flood affected people without this there are some Specific objectives are to know about the socio-economic profile of the flood - affected people, To understand the strategies of ensuring food security and sources of drinking water during the period of flood, To investigate into the shelter related problems and the ways flood affected people protect their health, To analyze the status of child education during flood, To explain different safety net programs undertaken by GO & NGOs during the flood,To know the strategies as to how the people cope with the situation created due to flood.Haser Kandy village of Bangladesh was selected the study area for conducting our study. This is basically descriptive & exploratory research. For conducting Study, we intended to use following data collection methods Interview Schedule, Observation method, Focus group discussion & informal discussion 96 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The state of Gujarat in western India has long been a hotbed for communal tension. But the 2002 riots which rocked the state in March that year, were among the first to occur in India in the age of satellite television. Consequently, the crisis received huge media attention and generated much debate. This study analyses the coverage of the riots through newspaper photographs in two English language dailies - The Telegraph (regional but has countrywide editions) and The Times of India (national base with regional editions as Kolkata). The research employs 'semiotics' or the study of signs both in their denoted and connoted forms to analyse the newspaper photographs, and compares and contrasts the papers' approach to covering the riots. The study concludes that although the papers differ in their ideological positions, their coverage of the riots were similar, particularly in the use of identical headlines and pictures from the same international agencies. Further, both newspapers without taking a particular side chose to establish themselves within the national narrative of India's 'unity in diversity' concept. 64 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Empirical studies on consumption patterns always explain some important insights about consumer demand through highlighting their changing habits and preferences. As economic growth takes place, the consumer's preferences change accordingly with the increasing monetary as well as real income. A significant increase in the per capita total consumer expenditure (proxy for total income) has been noted in India both at current and constant prices. This increase in per capita income of Indian consumers will lead them to change the consumption of food items. However direction of change in the consumption can only be found if we know the Engel's elasticity for different food items for Indian consumers. The present study makes an attempt to estimate the most accurate Engel elasticity of food items in India by using different demand models. The aggregate level data often provides some misleading information about the consumers' preferences. Therefore in present study we have used the disaggregate level data for estimating the Engel elasticity. 84 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations. In the first section, the context of tourism destination marketing is outlined and the value- chain approach is briefly presented. In the second section a review of the strategic marketing approach is carried out. The next section addresses and highlights the main issues and aspects of clustering; i.e. clusters' applications within tourism industry, their activities, as well as their contribution and benefits resulting at destination level, illustrated by a case study. The forth section consists of a comprehensive approach to electronic marketing, an issue of special interest in destination marketing. It explores the contribution of ICT and the use of viral marketing and social networks. A very recent study is presented, illustrating the advantages as well as the limits of the Internet in promoting tourism services. The study completes with conclusions, marketing implications and recommendations contributing to improve effectiveness and efficiency in destination marketing. 96 pp. Englisch.…