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Condizione: New. pp. 92.

Condizione: New.

Taschenbuch. Condizione: Neu. Fair trade coffee | Understanding Danish consumers' intentions to purchase fair trade coffee - and how to use it in marketing | Parya Salami (u. a.) | Taschenbuch | 92 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783844392999 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

paperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The aim of the thesis was to examine which factors influence Danish consumers' intentions to purchase fair trade coffee, and how the understanding of these factors could help the marketing of fair trade products in the Danish market. The thesis is based on an existing theory and an empirical study of consumers' intentions to purchase fair trade coffee. A theoretical part is included in the thesis, based on the Theory of Planned Behavior and previous studies in the field of ethical consumption, which are mostly in relation to fair trade consumption. The purpose of the thesis was to generate knowledge about the consumers' intentions to purchase fair trade coffee through an understanding of the influences, which affect the consumers during the fair trade purchasing situation. The analysis shows that Danish consumers' intentions to purchase fair trade coffee is influenced by the attitudes the consumers hold toward performing the action, the social pressure of a consumer's environment, and last but not least the idea of being a morally concerned individual. 92 pp. Englisch.

Condizione: New. Print on Demand pp. 92 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.

Condizione: New. PRINT ON DEMAND pp. 92.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The aim of the thesis was to examine which factors influence Danish consumers' intentions to purchase fair trade coffee, and how the understanding of these factors could help the marketing of fair trade products in the Danish market. The thesis is based on an existing theory and an empirical study of consumers' intentions to purchase fair trade coffee. A theoretical part is included in the thesis, based on the Theory of Planned Behavior and previous studies in the field of ethical consumption, which are mostly in relation to fair trade consumption. The purpose of the thesis was to generate knowledge about the consumers' intentions to purchase fair trade coffee through an understanding of the influences, which affect the consumers during the fair trade purchasing situation. The analysis shows that Danish consumers' intentions to purchase fair trade coffee is influenced by the attitudes the consumers hold toward performing the action, the social pressure of a consumer's environment, and last but not least the idea of being a morally concerned individual.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 92 pp. Englisch.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The aim of the thesis was to examine which factors influence Danish consumers' intentions to purchase fair trade coffee, and how the understanding of these factors could help the marketing of fair trade products in the Danish market. The thesis is based on an existing theory and an empirical study of consumers' intentions to purchase fair trade coffee. A theoretical part is included in the thesis, based on the Theory of Planned Behavior and previous studies in the field of ethical consumption, which are mostly in relation to fair trade consumption. The purpose of the thesis was to generate knowledge about the consumers' intentions to purchase fair trade coffee through an understanding of the influences, which affect the consumers during the fair trade purchasing situation. The analysis shows that Danish consumers' intentions to purchase fair trade coffee is influenced by the attitudes the consumers hold toward performing the action, the social pressure of a consumer's environment, and last but not least the idea of being a morally concerned individual.