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Profiling Consumer Perception of Country of Origin of Foreign Products: An Approach to Profiling Foreign Product Evaluations - Brossura
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Consumer expectations of foreign products are one of the bases which can be used to examine consumers’ inner feelings and dynamics and how consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations of what consumers expect from foreign products. Accordingly, this study has attempted to provide insights on possible consumer profiles based on what consumers expect from foreign products,to understand what causative factors affect the perceptions of the country of origin of foreign products. The understanding of what consumers expect from foreign products enables marketers of foreign products to identify the implications of “foreignness”. This study revealed that consumers buy foreign products in order to meet their expectations: Conviviality, Novelty, Relaxation, Searching and Economic and consumer demographics have a significant impact on the expectations of COO of foreign products. Thus, this study has proposed an approach to categorize consumers based on consumer expectations of COO of foreign products into distinct profiles, which have remarkable theoretical, policy and managerial implications.
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Dr. Samantha, BBA, MBA, PhD. Senior Lecturer at the Faculty of Management and Finance, University of Ruhuna, Sri Lanka. His teaching and research interests include marketing management, brand management and consumer behavior.He has authored a number of papers in refereed journals and is the author of Doing Social Research with SPSS: A Basic Guide.
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Profiling Consumer Perception of Country of Origin of Foreign Products
Editore:
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3845422432
ISBN 13: 9783845422435
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Brossura
Da: moluna, Greven, Germania
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Kumara PAP SamanthaDr. Samantha, BBA, MBA, PhD. Senior Lecturer at the Faculty of Management and Finance, University of Ruhuna, Sri Lanka. His teaching and research interests include marketing management, brand management and consume. Codice articolo 5481785
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Profiling Consumer Perception of Country of Origin of Foreign Products
Editore:
LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845422432
ISBN 13: 9783845422435
Nuovo
Taschenbuch
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Consumer expectations of foreign products are one of the bases which can be used to examine consumers inner feelings and dynamics and how consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations of what consumers expect from foreign products. Accordingly, this study has attempted to provide insights on possible consumer profiles based on what consumers expect from foreign products,to understand what causative factors affect the perceptions of the country of origin of foreign products. The understanding of what consumers expect from foreign products enables marketers of foreign products to identify the implications of foreignness . This study revealed that consumers buy foreign products in order to meet their expectations: Conviviality, Novelty, Relaxation, Searching and Economic and consumer demographics have a significant impact on the expectations of COO of foreign products. Thus, this study has proposed an approach to categorize consumers based on consumer expectations of COO of foreign products into distinct profiles, which have remarkable theoretical, policy and managerial implications. 112 pp. Englisch. Codice articolo 9783845422435
Quantità: 2 disponibili
Immagini fornite dal venditore
Profiling Consumer Perception of Country of Origin of Foreign Products : An Approach to Profiling Foreign Product Evaluations
Editore:
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3845422432
ISBN 13: 9783845422435
Nuovo
Taschenbuch
Da: AHA-BUCH GmbH, Einbeck, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Consumer expectations of foreign products are one of the bases which can be used to examine consumers inner feelings and dynamics and how consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations of what consumers expect from foreign products. Accordingly, this study has attempted to provide insights on possible consumer profiles based on what consumers expect from foreign products,to understand what causative factors affect the perceptions of the country of origin of foreign products. The understanding of what consumers expect from foreign products enables marketers of foreign products to identify the implications of foreignness . This study revealed that consumers buy foreign products in order to meet their expectations: Conviviality, Novelty, Relaxation, Searching and Economic and consumer demographics have a significant impact on the expectations of COO of foreign products. Thus, this study has proposed an approach to categorize consumers based on consumer expectations of COO of foreign products into distinct profiles, which have remarkable theoretical, policy and managerial implications. Codice articolo 9783845422435
Quantità: 1 disponibili
Immagini fornite dal venditore
Profiling Consumer Perception of Country of Origin of Foreign Products
Editore:
LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845422432
ISBN 13: 9783845422435
Nuovo
Taschenbuch
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. Neuware -Consumer expectations of foreign products are one of the bases which can be used to examine consumers¿ inner feelings and dynamics and how consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations of what consumers expect from foreign products. Accordingly, this study has attempted to provide insights on possible consumer profiles based on what consumers expect from foreign products,to understand what causative factors affect the perceptions of the country of origin of foreign products. The understanding of what consumers expect from foreign products enables marketers of foreign products to identify the implications of ¿foreignness¿. This study revealed that consumers buy foreign products in order to meet their expectations: Conviviality, Novelty, Relaxation, Searching and Economic and consumer demographics have a significant impact on the expectations of COO of foreign products. Thus, this study has proposed an approach to categorize consumers based on consumer expectations of COO of foreign products into distinct profiles, which have remarkable theoretical, policy and managerial implications.Books on Demand GmbH, Überseering 33, 22297 Hamburg 112 pp. Englisch. Codice articolo 9783845422435
Quantità: 2 disponibili