Formal and Informal Sources Effecting Consumer Buying Behavior: A Comparative Study of Waird and Telnor cellular companies Peshawar Pakistan - Brossura

Khan, Shahzad

Brossura

ISBN 10: 3846511048 ISBN 13: 9783846511046

Casa editrice: LAP LAMBERT Academic Publishing, 2011

Riassunto

This book is a research work on telecom sector of Pakistan. it is a comparative study of two cellular companies Warid and Telenor Pakistan. After using a product user has a perception about the product and can express his opinion on others. These expressions are unpaid and unplanned and are known as informal sources. On the other hand formal paid and planned. These are advertisement, sales promotion etc.The main objective of this research is to find out the behavior of consumers when they come across formal and informal sources of communication, which source effects their buying behavior most positively or negatively.

Su questo libro

L'autore

Shahzad Khan is Lecturer at City University of Science & Information Technology Peshawar Pakistan & good entrepreneur and marketing professional, who has enormous integrity and business acumen and a good marketing leader in every aspect with his extensive skills, knowledge and ability to deliver high quality results in the realm of global market.

Dettagli dell'edizione

• Editore: LAP LAMBERT Academic Publishing
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 3846511048
• ISBN 13: 9783846511046
• Rilegatura: Copertina flessibile
• Numero di pagine: 76
• Contatto del produttore: non disponibile
• Persona responsabile: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Germania