Mobile Internet Usage In Kenya: Factors Influencing Mobile Internet Usage - Brossura

Wafula, Edward

Brossura

ISBN 10: 3846599921 ISBN 13: 9783846599921

Casa editrice: LAP LAMBERT Academic Publishing, 2011

Riassunto

Mobile Internet, which refers to the use of the Internet via a handheld device (such as mobile phone or PDA), has received much attention in various countries. At this stage, little is known why this technology has been used widely in some countries such as Japan and Korea, and has not in other countries. To enrich the existing studies in this context, which were limited, this book explored the Kenyan consumer’s perception of Mobile Internet in order to examine some factors that may foster its use. CCK 2010 report estimates showed that there are 2 million users that actively access the internet on mobile devices. This book aims to establish the impact of utility, user-experience, mobility and social networking on the use of Mobile Internet in Kenya.

Su questo libro

Informazioni sull'autore

I’m experienced in ICT Industry, in areas of development and delivery of new technology-based business solutions by using research and benchmarking, building sound business cases, and driving implementation to completion. I have a Master of Arts degree in project planning and management from University of Nairobi and BSc IT from (JKUAT)

Dettagli dell'edizione

• Editore: LAP LAMBERT Academic Publishing
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 3846599921
• ISBN 13: 9783846599921
• Rilegatura: Copertina flessibile
• Numero di pagine: 88
• Contatto del produttore: non disponibile
• Persona responsabile: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Germania