Lap lambert academic publishing nov 2011 (Oltre 4700 risultati)

Taschenbuch. Condizione: Neu. Neuware -This essay is a case study of Czechoslovak Stalinist literature - socialist realism. In 1949, a Czech youngster Milan Kundera (1929-) and a Slovak celebrity Dominik Tatarka (1913-1989) were both dedicated Stalinist authors. The point is that they were members of the distinctive, Czech and Slovak, versions of socialist realism. The key aspects of these local socialist realisms were formed only by the conflicts inside The Communist Party of Czechoslovakia, which began only as late as 1949. However in the course of the six years that followed the nature of their public intellectual statements gradually morphed into the repudiation of their previous beliefs. How did this come about By intellectual journey through public debates and inside media channels, where the actual coining of concepts, key for the cultural discourse of Czechoslovak Stalinism, took place.…

Taschenbuch. Condizione: Neu. Neuware -I like to share the spark that made me to write this book 'Mall Management ¿ The Key to a Mall's Success'. Basically, as a Indian Citizen and management writer, I have been to various malls in India which doesn't gives me any feel, just like that, as like others, I have been for shopping. After being Dubai Resident, after visiting various malls in Dubai, the destination for the shopping malls, I questioned myself, why my country is lacking in Mall Management I wished to analyse and give solution for this management issue. Therefore, I started to analyse the malls in India and Dubai. How do Dubai malls glowing in the world In addition, where should we improve Based on my analysis, I have organised this research paper into sections that scrutinizes and compares the mall concept in Indian and Dubai context, Mall Management Strategies, Life cycle of the shopping mall, how to fix the tenant in the mall, how safety should the shoppers be in the malls, at last, my research says India have to benchmark the success of malls management in Dubai¿¿ In Future, India has to be the destination of shopping malls. This dream has to come true¿. This dream will come true¿.…

Taschenbuch. Condizione: Neu. Neuware - I like to share the spark that made me to write this book 'Mall Management The Key to a Mall's Success'. Basically, as a Indian Citizen and management writer, I have been to various malls in India which doesn't gives me any feel, just like that, as like others, I have been for shopping. After being Dubai Resident, after visiting various malls in Dubai, the destination for the shopping malls, I questioned myself, why my country is lacking in Mall Management I wished to analyse and give solution for this management issue. Therefore, I started to analyse the malls in India and Dubai. How do Dubai malls glowing in the world In addition, where should we improve Based on my analysis, I have organised this research paper into sections that scrutinizes and compares the mall concept in Indian and Dubai context, Mall Management Strategies, Life cycle of the shopping mall, how to fix the tenant in the mall, how safety should the shoppers be in the malls, at last, my research says India have to benchmark the success of malls management in Dubai In Future, India has to be the destination of shopping malls. This dream has to come true . This dream will come true .…

Taschenbuch. Condizione: Neu. Neuware - This essay is a case study of Czechoslovak Stalinist literature socialist realism. In 1949, a Czech youngster Milan Kundera (1929-) and a Slovak celebrity Dominik Tatarka (1913-1989) were both dedicated Stalinist authors. The point is that they were members of the distinctive, Czech and Slovak, versions of socialist realism. The key aspects of these local socialist realisms were formed only by the conflicts inside The Communist Party of Czechoslovakia, which began only as late as 1949. However in the course of the six years that followed the nature of their public intellectual statements gradually morphed into the repudiation of their previous beliefs. How did this come about By intellectual journey through public debates and inside media channels, where the actual coining of concepts, key for the cultural discourse of Czechoslovak Stalinism, took place.…

Taschenbuch. Condizione: Neu. Neuware -The quantitative expansion without adequate preparation and even the basic infrastructure has adversely affected the quality of management education. Hence there is an urgent need for developing a monitoring system for management education. To control the quality degradation in management education there should be a regular feedback from those who received management education as well as by the users of the product. a continuous dialogue with the users in public and private undertakings as well as in the academic field would serve a dual purpose of having a rapport with the users. Higher management education institutes need to take into account the importance of service quality dimensions such as reliability, responsiveness, assurance, empathy and tangibility. Customer service initiatives are, thus closely related to quality improvement initiatives. The strategy to consistently deliver superior service quality is a key for institutes to position themselves more effectively in this very competitive industry. The B-schools should assess service quality regularly as service quality perception of students are always changing. 312 pp. Englisch.…

Taschenbuch. Condizione: Neu. Neuware -I like to share the spark that made me to write this book 'Mall Management ¿ The Key to a Mall's Success'. Basically, as a Indian Citizen and management writer, I have been to various malls in India which doesn't gives me any feel, just like that, as like others, I have been for shopping. After being Dubai Resident, after visiting various malls in Dubai, the destination for the shopping malls, I questioned myself, why my country is lacking in Mall Management I wished to analyse and give solution for this management issue. Therefore, I started to analyse the malls in India and Dubai. How do Dubai malls glowing in the world In addition, where should we improve Based on my analysis, I have organised this research paper into sections that scrutinizes and compares the mall concept in Indian and Dubai context, Mall Management Strategies, Life cycle of the shopping mall, how to fix the tenant in the mall, how safety should the shoppers be in the malls, at last, my research says India have to benchmark the success of malls management in Dubai¿¿ In Future, India has to be the destination of shopping malls. This dream has to come true¿. This dream will come true¿.Books on Demand GmbH, Überseering 33, 22297 Hamburg 128 pp. Englisch.…

Taschenbuch. Condizione: Neu. Neuware -This essay is a case study of Czechoslovak Stalinist literature - socialist realism. In 1949, a Czech youngster Milan Kundera (1929-) and a Slovak celebrity Dominik Tatarka (1913-1989) were both dedicated Stalinist authors. The point is that they were members of the distinctive, Czech and Slovak, versions of socialist realism. The key aspects of these local socialist realisms were formed only by the conflicts inside The Communist Party of Czechoslovakia, which began only as late as 1949. However in the course of the six years that followed the nature of their public intellectual statements gradually morphed into the repudiation of their previous beliefs. How did this come about By intellectual journey through public debates and inside media channels, where the actual coining of concepts, key for the cultural discourse of Czechoslovak Stalinism, took place. 140 pp. Englisch.…

Taschenbuch. Condizione: Neu. Neuware -I like to share the spark that made me to write this book 'Mall Management - The Key to a Mall's Success'. Basically, as a Indian Citizen and management writer, I have been to various malls in India which doesn't gives me any feel, just like that, as like others, I have been for shopping. After being Dubai Resident, after visiting various malls in Dubai, the destination for the shopping malls, I questioned myself, why my country is lacking in Mall Management I wished to analyse and give solution for this management issue. Therefore, I started to analyse the malls in India and Dubai. How do Dubai malls glowing in the world In addition, where should we improve Based on my analysis, I have organised this research paper into sections that scrutinizes and compares the mall concept in Indian and Dubai context, Mall Management Strategies, Life cycle of the shopping mall, how to fix the tenant in the mall, how safety should the shoppers be in the malls, at last, my research says India have to benchmark the success of malls management in Dubai. In Future, India has to be the destination of shopping malls. This dream has to come true. This dream will come true. 128 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Epilepsy can develop as a consequence of known etiology like traumatic brain injury, stroke, or prolonged febrile seizures. Brain insult is typically followed by a latent period (i.e., epileptogenesis) during which various neurobiological changes occur, including neurodegeneration, gliosis, neurogenesis, angiogenesis, alterations in the extracellular matrix, molecular changes in cellular membranes and axonal sprouting. The axonal plasticity and circuitry reorganization is believed to underlie the change in network excitability, and eventually lead to the occurrence of spontaneous seizures. Traumatic brain injury (TBI) launches insidiously progressive brain pathology which can, in addition to epilepsy, lead to functional and cognitive impairment. In this thesis work multiple in vivo magnetic resonance imaging (MRI) techniques including quantitative mapping of relaxation and diffusion, a novel technique called manganese enhanced MRI (MEMRI), susceptibility contrast enhanced MRI of cerebral blood volume changes, and magnetic resonance spectroscopy were targeted to probe the pathological cellular phenomena over the course of the disease progression. 84 pp. Englisch. …

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -How does one novel arouse so much interest and continues to inspire so many film producers What makes one film better than another and to which extent can the story be reinterpreted This book gives an analysis of three different films and their producer s interpretation of Jane Austen s Pride and Prejudice . Going from a very faithful version of the original story, to a completely different location, time setting and cultural situation; to a third that deals with a totally different angle, showing a modern young girl entering and changing the whole story. This book is not only about how the original story has been interpreted, but it also explains how the influence of three parameters in film-making: life experience, cinematic style and the public s expectations, can give a personal touch to such a well-known novel. 100 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Accuracy and efficiency of economical furcating models are strategic and crucial of business world. Many economists believe that linear models are not efficient enough. So many researches focus on understanding different economical time series structure and dynamical models that can fit them. I try to define the chaos theory, short review on business data investigation and finally I will investigate the Tehran stock exchange Index for chaotic behavior. I will use Correlation Dimension, Hurst, Largest Lyapunov Exponent and BDS tests for my investigation. If the hypotheses do not reject it, it shows that it is possible to develop a dynamical model for short term forecasting of the market. Even information memory calculated by Hurst and LLE tests can clear the forecasting limitation. Tests results show enough evidence to accept the Hypotheses of chaotic behavior but due to weakness of chaotic tests for economical data, we still need to wait for new tests for a greater confidence. 84 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Terrorist attacks of September 11 (9/11) and the tragedy happened in Japan the last 11th march are well known by everybody around the world. These tragic events resulted with lots of human and financial losses. In front of their televisions people have seen results and aspects of a typical crisis event. In general, crisis possesses a bad connotation in people mind. But the concept of crisis is not as categorical as it seems to be. We focused our attention on the optimistic aspects of a crisis so we have limited our research by considering crisis as an opportunity. A crisis can also be represented as a decisive moment for a company; the board of management has to take important decisions under pressure to emerge out the crisis and come back to a normal situation, so we have also limited our research to the decision making process under crisis. We used many different points of views considering the fact that this can engender paradoxes. Besides, we emphasized the optimistic side of critical events often unknown. 112 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Open Innovation literature mostly speaks about its concepts as understood and implemented in the Industrial perspective. The primary objective of this research is to look towards the conceptof Open Innovation from the perspective of the academia.There are multiple ways in which any academic organization gets involved in the various innovation systems that exists around it. The primary reasons for this could vary from gaining resource related research benefits to having its own stand as a contributor to the innovation systems.Primarily this research is based on two different educational institutions and their interaction with their corporate world. With the given limited scope I extracted the relationship of the academia and the corporate world and specifically created a simplified view for the purpose of this research. 76 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Academic libraries spent less time on ROI (Return on Investment) measures, as they enjoyed a high level of tacit acceptance of the value of libraries among their executives. Today, with increasing demands for proving the usefulness of what they do on institutional scale even academic libraries have to increase their focus on documenting their value proposition and prove their accountability to its stakeholders. However, to measure the impact of library and its services on its users is a difficult task as it involves various intangibles like information, user satisfaction, expertise provided, skills and knowledge obtained, and so on. The current book describes steps involved in a Measuring Academic Library Value Project . It guides the users about importance of measuring library value and factors affecting the same. It explains how to conduct a study, complete it successfully and publicise it effectively. It highlights Things to Remember at every stage of the study. In the second section, different examples for measuring library value are depicted. Any library can conduct their measuring value projects with the help of this book and reveal its value to the stakeholders. 80 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Organizational effectiveness is largely determined by the quality of the employees and how the organization develops them. Therefore, it is natural that high performing organizations try to recruit and retain the right people and provide them with training and professional development opportunities.However,abilities,skills, personality and organizational support alone might not lead to individual job performance that contributes to overall organizational effectiveness if people are not motivated.Librarians as workers in the university libraries need to be motivated so as to enhance productivity. The relevance of job satisfaction and motivation are very crucial to the long-term growth of any educational system around the world.One can then infer that if librarians in Nigerian universities are satisfied,they will be productive in their work. 116 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Teenage students are mostly alert of the changes of their bodies. They are sexually aware of the differences between boys and girls physically and mentally and the different reactions they get form English language teachers regarding their achievement and discipline in class. Boys, for instance, believe that they receive more punishments about discipline problems while girls are always the models in class, for they are always quiet and follow all the teachers¿ roles. On the other hand, teachers consider girls intelligent where it comes to reading, writing, and comprehension while boys are better in grammar, which follows rules; this is why girls get more questions and lower grades in grammar while boys get more inquiries and worse scores in comprehension. Observations of four teachers in schools were conducted to show how boys and girls are treated differently. Then questionnaires were distributed to those teachers and one hundred students to compare the results with what was observed. The result of the study indicated that nearly all lecturers are not alert about the gender bias that is in their classroom and students are facing the problem of uneven treatment from the teachers. 108 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Since knowledge management is almost new to the hospitality industry, this book aims at being an introductory tool of knowledge management to hospitality managers. There is a seamless flow between parts from the introduction to knowledge management to the final practical application of the proposed business model. It brushes on knowledge management concepts that are frequently cited, including concepts that were useful in formulating a model for knowledge management strategy for hospitality. The Process-Oriented Strategic Knowledge Management Business Model is an initiative to push forward strategic knowledge management in the hospitality industry. It was built on the belief that a knowledge management strategy that is linked to the strategic business goals of a hotel will be very effective in improving performance on all levels of organization. With respect to the knowledge management business model, this book builds on previous research and seeks to cover questions that were left unanswered. Issues such as measuring knowledge management value to track the implementation of the model and the factors that support or impede its implementation have been discussed in detail. 112 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book argues that gender inequality and poverty in Zimbabwe are the major causes that have made more women in Zimbabwe have HIV/AIDS. This book found out that under gender inequality and poverty there were socio-cultural, economic and political factors that have made women in Zimbabwe more vulnerable and susceptible to HIV/AIDS. Under socio-cultural factors the following were analyzed, unequal relations between men and women, condom use, gender based violence, stigma and discrimination and the importance of having children. Economic factors have also contributed in making women more vulnerable to HIV/AIDS, and these include prostitution, limited access to education and treatment for women and intergenerational sex. Zimbabwe s political situation has also worsened the pandemic, as bad governance has caused ODA to be reduced in the country and with the droughts and high inflation women who are victims of HIV/AIDS suffer the most. HIV/AIDS in Zimbabwe can be reduced if both men and women work together to overcome this disease. This can be done by changing their behavior and reducing gender inequality. 60 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Shariah approved companies (ShAC) is one of the components of the Islamic capital market in Malaysia. The objective of the first part of the book is to develop a theoretical framework for voluntary disclosure form an Islamic perspective. The objective of the empirical part of the book is to examine the extent of voluntary disclosure (i.e. overall, conventional and Islamic) in the annual reports of ShAC. In addition, is to investigate the relationship between the extent of voluntary disclosure and firm-specific characteristics. The book developed a theoretical framework based on a holistic approach which includes conventional and Islamic perspectives. The empirical results show that the extent of voluntary disclosure is low for the three categories, however it is higher for conventional than Islamic. The results also reveal that firm size is statistically associated with the extent of voluntary disclosure. Whereas, the ownership structure is significant with overall and conventional voluntary disclosure, but the type of audit firm is significant with the overall and Islamic voluntary disclosure. Moreover, the industry type is significant with the Islamic voluntary disclosure. 108 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Open innovation practices for managing aesthetics with color and design choice for designed technical products are being conducted by firms but research for explaining open innovation practices is still required. Case study combined with survey method is employed as a combination of quantitative and qualitative research for conducting productive research. 4P model of innovation, open innovation model, product design process, digital prototyping and virtual customer environment are integrated for interpretation and explanation of the case study as open innovation practice for designed technical products. 84 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book examines the question of food security in Zimbabwe in the decade beginning from the year 2001 to 2010. It focuses on the food crisis, which started towards the end of the year 2001 and remained for much of the decade especially peaking in intensity and magnitude in the years 2001, 2002, 2003, 2007 and 2008. The book interrogates various postulations about the causes of the food crisis that have come from various quarters of stakeholders. These postulations include drought, the fast track land reform program, the HIV and AIDS pandemic, and the human element (deliberate causation). The book analyzes various data to arrive at scientifically intriguing conclusions on the various postulations with key policy recommendations. 108 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Reflections as a classic text cannot be understood without analyzing it within its historical-philosophical context. On its historical side, it was written in order to defend the 18th century British political system against the omnipresent air of change in Europe. On its philosophical side, Reflections is an inside critique of the Enlightenment thought. Although Burke was by no means an anti-Enlightenment hero, he developed a criticism of the exaggerated role that the Enlightenment put on the concepts of reason, progress, and rights of man by replacing the abstract reason with practical reason, contextualizing the discourse of the rights of men with that of the rights of Englishmen, and excluding the concept of perfection from his theory of prudent reform. Whilst Burke was attacking to the Revolutionaries as metaphysicians, to the paper money and unimpeded monied interest as the tyranny of economists, to the infallible reason as the secular superstition, and to the extremely self-assured will to defame everything associated with the past and to recreate a new world from scratch in an abrupt process, he was directly launching a crusade to the very heart of the Enlightenment. 120 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Focuses on the standardisation of corporate and shari'ah governance arrangements of Islamic Financial Institutions particularly the Islamic banks and its aims in protecting stakeholders' financial interest. It reviews the evolution and standardisation gone through the conventional banks and examine if it is necessary to standardise the Islamic financial institutions particularly the Islamic banks. Ir also reviews the existing corporate and shari'ah governance standards of Accounting Auditing Organisation for Islamic Financial Institutions (AAOIFI) and Islamic Financial Services Board (IFSB)and comparing the existing structure in the Islamic banks and particularly the arrangements put in place to protect the Stakeholders' financial interests. It discusses shortcomings notably in terms of potential conflict of interest between shareholders and other stakeholders in the Islamic bank structure. 72 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study reveals that nepotism, favoritism and cronyism are an unprofessional phenomenon that provides benefits abstractive to family members or close friends within the scarcity of resources, organizational politics and trust environment. Job stress can effect on the employees may think of quitting their jobs or using negative word of mouth against organization. Thus, this study aims to investigate the potential impact of selected antecedents and outcomes of job stress on the frontline employees in three, four, and five stars hotels in Jordan hospitality industry. This study is significant and useful for three reasons. First, the effects of nepotism, favoritism and cronyism have been mostly examined at the cross cultural level resulting in a paucity of empirical research especially at the organizational level. Second, the effect of scarcity of resources, organizational politics and trust environment on job stress were not been examined simultaneously in the extant literature. Third, the study provides propositions and managerial implications to owners, managers, and employees in Amman where the tourism and hospitality industry constitutes an essential part of the economy. 76 pp. Englisch. …

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Clif Bar, Stonyfield Farm, and Starbucks Coffee Company are three food and beverage companies that serve as role models to others in pursuit of the triple bottom line: all take into consideration economic, social, and environmental returns and have received public recognition for their success in all three areas. Representing three different corporate structures, they share a reputation of demonstrating that it is possible to do good and to do well simultaneously. The topic then turns to causality: do their social and environmental initiatives make them more profitable Are their CSR initiatives enhancing their profits or are they doing well financially despite their commitment to social and environmental causes At the end of the day, does Corporate Social Responsibility (CSR) make good business sense 108 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Development of skills for the critical analysis of media texts - an important task of film education. However, media literacy practice shows that students have the problems with the discussion / analysis, for example, the difficulties in the process of understanding and interpreting the author's conception, plot and genre features. This book substantiates the technological approaches to the analysis skills of different genres in film education in the student audience. For example, the main outcome of hermeneutical analysis of the screen genres in film education in a university classroom is not just the audience's understanding of historical, political, social and cultural contexts and the stereotype formation mechanisms of the epoch, but also the development of the audience s perception of media culture, analytical and interpretative skills applied to media texts, critical thinking development. This book will be useful for media educators, scholars, teachers, university students, a broad audience interested of film education and media studies. 104 pp. Englisch. …

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -We will remember 2008 year in our mind as crisis year . Because, the Credit Crunch as this global financial crisis has been dubbed was very strongly felt in 2008. Stock markets have suffered heavy losses, market sales fell dramatically, and major corporations especially long established financial institutions collapsed and some became bankrupted, and more striking financial scandals emerged in this crisis. I think, this crisis deserves serious academic attention and will be noted as key humankind turning point and at least be at the top lines of the history of financial economics. This paper has had to review a wide range of topics related to first the causes and the effects to fully understand this Crisis before being able to assess the symptoms and decide on feasible solutions for 'trust sense'. At the heart, in the empirical part of this paper, investor behavior in Turkey in 2008 Crisis is being analyzed with analytical way. In the last two parts, this research includes key lessons for learnt and how regulations are most sensible for global markets are scrutinized for investor behavior. 72 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study looks at poverty, vulnerability and the coping strategies of monga (seasonal severe food insecurity) affected female-headed households in Bangladesh. While different studies today are showing that female-headed households are not necessarily the poorest of the poor, this study is arguing that the female-headed households in a region affected by monga are still the poorest of the poor, and thus the paper is contributing to the existing literature. The study has examined how monga impacts on FHHs and MHHs differently, and also how the coping strategies of these households differ based on prevailing gender relations. To do so, it has applied LSA and its further development RLS approach. The study has also investigated how different anti-poverty programs in the area address female-headed and male-headed households poverty and vulnerable situation in a gender insensitive manner. 68 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Land reform succeeded in breaking up huge estates in rice-growing villages but has it effectively improved the distribution of land ownership Using the case of two rice-growing villages in Northern Philippines, this paper examines the effects of land reform and land transfer actions of farmer beneficiaries on land ownership concentration. Ownership changes over time were tracked by following land transfers of the major landowning families in the villages from the 1970s. Land distribution in study villages, using the Gini coefficient, remained high at above 0.5 for the case study villages, lower than the pre land reform period but not significant. The study however, found no evidence of land reconsolidation resulting from the land transfer transactions of the beneficiaries of the land reform program. 56 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Cognitive enhancement may be defined as the amplification or extension of core capacities of the mind through improvement or augmentation of internal or external information processing systems.The hippocampus is a critical integrative center involved in the regulation of exploratory activities and for incorporating spatial information. The cornu ammonis (CA) region, particularly the CA3 subregion of the hippocampus, is the key structure of the brain involved in learning and memory.All the treatment groups meet the major criteria for cognition enhancing activity, but the combination treatment groups i.e Donepezil + Memantine & Donepezil +Citalopram found more effective in all exteroceptive as well as interoceptive behaviuoral model. An approved treatment in mild to moderate Alzheimer s disease is monotherapy of AchE inhibitors & for moderate disease combination of AchE inhibitors with NMDA antagonists. Now, the combination of SSRI s with AchE inhibitors will be alternative for the treatment of Alzheimer s disease by delaying progression of disease. 72 pp. Englisch.…