Strategy Formulation Framework in Action: The Case of Turkish Airlines on Domestic Air Transportation - Brossura

Şanal, Mehmet

 
9783847376934: Strategy Formulation Framework in Action: The Case of Turkish Airlines on Domestic Air Transportation
Brossura
ISBN 10: 3847376934 ISBN 13: 9783847376934
Casa editrice: LAP LAMBERT Academic Publishing, 2012

Sinossi

This study has examined the main topics of strategic management including its historical development, its definitions in literature, and its processes. There are many different strategic management process models in the literature. The study has used Fred David’s strategic management model. The model, which consists of three stages: strategy formulation, strategy implementation and strategy evaluation, has been described theoretically. In the application part of the study, strategy formulation framework of David’s strategic management model has been applied to the Turkish Airlines on Domestic Air Transportation and strategy suggestions have been made to the firm.

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L'autore

Mehmet Şanal is a lecturer at the Fatih University Vocational School, Istanbul, Turkey. His research interests include strategic planning, corporate strategy and strategic management of innovation and change.

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Editore
LAP LAMBERT Academic Publishing
Data di pubblicazione
2012
Lingua
Inglese
ISBN 10 
3847376934
ISBN 13 
9783847376934
Rilegatura
Copertina flessibile
Numero di pagine
92
Contatto del produttore
non disponibile
Persona responsabile
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