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For decades, the issue of environmental preservation has been on the top of the agenda of global concerns. Despite the environmental attention in the 1970s, it has been only in the late 1980s that the idea of green marketing has emerged. Although India aspires to become an Asian country with worldwide importance, its environmental quality lags far behind to some of the Asian countries. India too suffers from dangerously high levels of air pollution, poor water quality, and high levels of exposure to severe traffic noise, high levels of the garbage disposal and rapidly diminishing landfill space. There is a growing concern regarding the preservation of the environment. Many people now realize the issues of environmental protection. Since the government and public are more responsive to environmental aspects while consuming products, businesses have also felt the necessity to display green behavior. As a result, more and more marketers are coming out with products that are 'green' or 'environment-friendly'. Considering the remarkable growth rate of green product markets, companies perceive tremendous market opportunities in the development of green products for the Indian market.
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Green Profiling of Consumers
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LAP LAMBERT Academic Publishing Sep 2019, 2019
ISBN 10: 6200314632
ISBN 13: 9786200314635
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -For decades, the issue of environmental preservation has been on the top of the agenda of global concerns. Despite the environmental attention in the 1970s, it has been only in the late 1980s that the idea of green marketing has emerged. Although India aspires to become an Asian country with worldwide importance, its environmental quality lags far behind to some of the Asian countries. India too suffers from dangerously high levels of air pollution, poor water quality, and high levels of exposure to severe traffic noise, high levels of the garbage disposal and rapidly diminishing landfill space. There is a growing concern regarding the preservation of the environment. Many people now realize the issues of environmental protection. Since the government and public are more responsive to environmental aspects while consuming products, businesses have also felt the necessity to display green behavior. As a result, more and more marketers are coming out with products that are 'green' or 'environment-friendly'. Considering the remarkable growth rate of green product markets, companies perceive tremendous market opportunities in the development of green products for the Indian market. 60 pp. Englisch. Codice articolo 9786200314635
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Green Profiling of Consumers : A Descriptive Study
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LAP LAMBERT Academic Publishing, 2019
ISBN 10: 6200314632
ISBN 13: 9786200314635
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Da: AHA-BUCH GmbH, Einbeck, Germania
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - For decades, the issue of environmental preservation has been on the top of the agenda of global concerns. Despite the environmental attention in the 1970s, it has been only in the late 1980s that the idea of green marketing has emerged. Although India aspires to become an Asian country with worldwide importance, its environmental quality lags far behind to some of the Asian countries. India too suffers from dangerously high levels of air pollution, poor water quality, and high levels of exposure to severe traffic noise, high levels of the garbage disposal and rapidly diminishing landfill space. There is a growing concern regarding the preservation of the environment. Many people now realize the issues of environmental protection. Since the government and public are more responsive to environmental aspects while consuming products, businesses have also felt the necessity to display green behavior. As a result, more and more marketers are coming out with products that are 'green' or 'environment-friendly'. Considering the remarkable growth rate of green product markets, companies perceive tremendous market opportunities in the development of green products for the Indian market. Codice articolo 9786200314635
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Green Profiling of Consumers
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Da: moluna, Greven, Germania
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Adil Mohd.Dr. Mohd. Adil works as an Assistant Professor at Department of Management Studies, NIT-Hamirpur. After completing his MBA, he earned his Ph.D. from FMSR, AMU. His teaching and research interests broadly lie in the areas of. Codice articolo 385888202
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Green Profiling of Consumers
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LAP LAMBERT Academic Publishing Sep 2019, 2019
ISBN 10: 6200314632
ISBN 13: 9786200314635
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -For decades, the issue of environmental preservation has been on the top of the agenda of global concerns. Despite the environmental attention in the 1970s, it has been only in the late 1980s that the idea of green marketing has emerged. Although India aspires to become an Asian country with worldwide importance, its environmental quality lags far behind to some of the Asian countries. India too suffers from dangerously high levels of air pollution, poor water quality, and high levels of exposure to severe traffic noise, high levels of the garbage disposal and rapidly diminishing landfill space. There is a growing concern regarding the preservation of the environment. Many people now realize the issues of environmental protection. Since the government and public are more responsive to environmental aspects while consuming products, businesses have also felt the necessity to display green behavior. As a result, more and more marketers are coming out with products that are 'green' or 'environment-friendly'. Considering the remarkable growth rate of green product markets, companies perceive tremendous market opportunities in the development of green products for the Indian market.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 60 pp. Englisch. Codice articolo 9786200314635
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Green Profiling of Consumers | A Descriptive Study
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LAP LAMBERT Academic Publishing, 2019
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ISBN 13: 9786200314635
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Taschenbuch. Condizione: Neu. Green Profiling of Consumers | A Descriptive Study | Mohd. Adil | Taschenbuch | 60 S. | Englisch | 2019 | LAP LAMBERT Academic Publishing | EAN 9786200314635 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Codice articolo 117542433
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