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Brand Well-being in Service Ritual(Chinese Edition)
Da: liu xing, Nanjing, JS, Cina
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paperback. Condizione: New. Paperback.Pub Date:2023-06 Pages:232 Language:Chinese Publisher:Science Press Just as improving people's well-being is the fundamental purpose of economic development. improving brand well-being is the supreme goal of enterprise development. Service rituals are not only practical and instrumental. but also a way to meet consumers' well-being wishes and express values and emotions. Brands are carriers of gathering. transmitting and highlighting symbols. Appropriate service rituals cause consum. Codice articolo DQ042901
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