ISBN: 9787030759238 - brand well-being in service ritual(chinese edition) (1 risultati)

paperback. Condizione: New. Paperback.Pub Date:2023-06 Pages:232 Language:Chinese Publisher:Science Press Just as improving people's well-being is the fundamental purpose of economic development. improving brand well-being is the supreme goal of enterprise development. Service rituals are not only practical and instrumental. but also a way to meet consumers' well-being wishes and express values and emotions. Brands are carriers of gathering. transmitting and highlighting symbols. Appropriate service rituals cause consum.…