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Marketing Fundamentals and Practice (Micro Course Version 2nd Edition)(Chinese Edition)
Da: liu xing, Nanjing, JS, Cina
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paperback. Condizione: New. Paperback.Pub Date:2023-01 Pages:198 Language:Chinese Publisher:People's Posts and Telecommunications Press Based on the talent training goals of higher vocational colleges and the needs of corporate marketing positions. this textbook divides the content into 4 modules. namely. understanding marketing. analyzing marketing opportunities. making marketing decisions. marketing control and marketing innovation. Under the modules. 11 projects consistent with the requirements of actual job position. Codice articolo DQ046269
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