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MBA Graduate English Integrated Course
Editore:
Chinese People s University Press Pub. Date :2009-, 2009
ISBN 10: 7300112846
ISBN 13: 9787300112848
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paperback
Da: liu xing, Nanjing, JS, Cina
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paperback. Condizione: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Pages Number: 333 Publisher: China Renmin University Press Pub. Date :2009-10. MBA graduate English Integrated Course designed specifically for the preparation of the National MBA graduate. The book is divided into 15 units. covering globalization. business strategy. products. corporate culture. leadership. corporate responsibility. marketing. product brand. product advertising. effective communication. management innovation. business etiquette. corporate mergers and acquisitions. licensing management. e-commerce. Book with CD-ROM. Contents: unit one globalizationunit two business strategyunit three company and productunit four corporate cultureunit five leadershipunit six corporate citizenshipunit seven marketingunit eight brandsunit nine product and corporate advertisingunit ten effective communicationunit eleven maFour Satisfaction guaranteed,or money back. Codice articolo J18258
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