Da: liu xing, Nanjing, JS, Cina
paperback. Condizione: New. Paperback. Pub Date: 2023-01 Pages: 251 Language: Chinese Publisher: China Renmin University Press The compilation of this textbook is basically based on the main line of the consumer purchase decision-making process and its internal and external influencing factors. The main contents include consumer purchase decisions. consumer psychological activities. consumer needs and motivations. consumer personality. self-concept and lifestyle. social environment and consumer behavior. products. price. Codice articolo DQ046369
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