Isbn: 9787300313214 - consumer behavior analysis and practice (fifth edition) (newly compiled 21st century higher vocational education excellent textbooks · marketing series)(chinese edition) (1 risultati)

paperback. Condizione: New. Paperback. Pub Date: 2023-01 Pages: 251 Language: Chinese Publisher: China Renmin University Press The compilation of this textbook is basically based on the main line of the consumer purchase decision-making process and its internal and external influencing factors. The main contents include consumer purchase decisions. consumer psychological activities. consumer needs and motivations. consumer personality. self-concept and lifestyle. social environment and consumer behavior. products. price.…