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Principles of Marketing (3rd Edition)(Chinese Edition)
ISBN 10: 7301310897
ISBN 13: 9787301310892
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paperback
Da: liu xing, Nanjing, JS, Cina
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: New. Language:Chinese.Paperback.Pub Date:2021-06 Pages:248 Publisher:Peking University Press This book mainly introduces the basic concepts and methods of marketing. while absorbing new research results and introducing new marketing models in the Internet era. The book is divided into sixteen chapters: Chapter 1 Basic Concepts of Marketing; Chapter 2 Marketing Planning; Chapter 3 Macro Marketing Environment; Chapter 4 Marketing Information System and Marketing Research; Chapter 5 Consumer Goods Ma. Codice articolo DQ046531
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