ISBN: 9787301310892 - 【正版速发】营销学原理(第3版21世纪高等院校财经管理类系列教材)北京大学出版社9787301310892编者:吴长顺|责编:吴坤娟 yt (1 risultati)

paperback. Condizione: New. Language:Chinese.Paperback.Pub Date:2021-06 Pages:248 Publisher:Peking University Press This book mainly introduces the basic concepts and methods of marketing. while absorbing new research results and introducing new marketing models in the Internet era. The book is divided into sixteen chapters: Chapter 1 Basic Concepts of Marketing; Chapter 2 Marketing Planning; Chapter 3 Macro Marketing Environment; Chapter 4 Marketing Information System and Marketing Research; Chapter 5 Consumer Goods Ma.…