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Research on Corporate Strategy under the Background of Customer Fit(Chinese Edition)
Editore:
Beijing Institute of Technology Press, 2019
ISBN 10: 7568274489
ISBN 13: 9787568274487
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Da: liu xing, Nanjing, JS, Cina
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paperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2019-09-01 Publisher: Beijing Institute of Technology Press This research identified the dimensions of reciprocity norms and marketing strategies based on social exchange theory and organization support theory and developed corresponding scales; constructed organizational-level reciprocity The theoretical model of the relationship between norms and fit marketing strategies confirms the impact of reciprocity norms on fit marketing strategies; constructs cr. Codice articolo NO032826
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