Sinossi
1. The revised and updated edition of the book modern marketingcaters to the needs of students of marketing to meet the currentdifficult situations of business. 2. Nine new chapters have been added in this latest edition. 3. The matter is presented in simple and lucid language. 4. Important concepts have been highlighted to enable studentsfor a quick glance. 5. A number of case studies have been included. Contents: market and marketing modern marketing concept marketing system, marketing mix, marketing function buying, assembling and selling transportation storage and warehouses standardistation and grading marketing finance marketing risk marketing information and research marketing management marketing strategy and planning marketing environment market segmentation market targeting and positioning product planning managing the product development pricing strategy product related strategy consumer behaviour the indian consumers consumerism law relating to sale of goods the promotional programme sales promotion advertising personal selling sales organisation sales force managemefnt control of sales force sales forecast remuneration to salesmen channels of distribution—I channels of distribution—ii marketing of consumer goods marketing of industrial goods marketing of securities marketing of agricultural goods the marketing of services regulated markets organised markets cooperative marketing marketing control international marketing rural marketing marketing and society e-business total quality management recent trend in marketing.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
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Modern Marketing
Da: Majestic Books, Hounslow, Regno Unito
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Modern Marketing Principles And Practices
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Soft cover. Condizione: New. ISBN:9788121916974,Territorial restriction maybe printed on the book. This is an Int'l edition, ISBN and cover may differ from US edition, Contents same as US edition. Codice articolo 2525656
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Modern Marketing
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Condizione: New. pp. 608. Codice articolo 181433571
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Modern Marketing
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ISBN 13: 9788121916974
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Edizione Internazionale
MODERN MARKETING PRINCIPLES AND PRACTICES
Edizione InternazionaleDa: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
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Condizione: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Codice articolo ABBB-17088
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MODERN MARKETING PRINCIPLES AND PRACTICES
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Condizione: New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. Codice articolo ASNT3-17088
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MODERN MARKETING PRINCIPLES AND PRACTICES
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Condizione: New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. Codice articolo ASNNN-17088
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Modern Marketing
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Soft cover. Condizione: New. 4th Edition. Contents 1 Market And Marketing 2 Modern Marketing Concept 3 Marketing System Marketing Mix Marketing Function 4 Buying Assembling And Selling 5 Transportation 6 Storage And Warehouses 7 Standardisation And Grading 8 Marketing Finanace 9 Marketing Risk 10 Marketing Information And Research 11 Marketing Management 12 Marketing Strategy And Planning 13 Marketing Environment 14 Market Segmentation 15 Market Targeting And Positioning 16 Product Planning 17 Managing The Product Development 18 Pricing Strategy 19 Product Related Strategy 20 Consumer Behaviour 21 The Indian Consumers 22 Consumerism 23 Law Relating To Sale Of Goods 24 The Promotional Programme 25 Sales Promotion 26 Advertising 27 Personal Selling 28 Sales Organisation 29 Sales Force Management 30 Control Of Sales Force 31 Sales Forecast 32 Remuneration To Salesman 33 Channels Of Distribution-I 34 Channels Of Distribution-Ii 35 Marketing Of Consumer Goods 36 Marketing Of Industrial Goods 37 Marketing Of Securities 38 Marketing Of Agricultural Goods 39 The Marketing Of Services 40 Regulated Markets Case Studies 41 Organised Markets 42 Co-Operative Marketing 43 Marketing Control 44 International Marketing 45 Rural Marketing 46 Marketing And Society 47 E-Business 48 Total Quality Managemnt 49 Recent Trend In Marketing1 The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business 2 Nine new chapters have been added in this latest edition 3 The matter is presented in simple and lucid language 4 Important concepts have been highlighted to enable students for a quick glance 5 A number of case studies have been included. Codice articolo 91885
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MODERN MARKETING PRINCIPLES AND PRACTICES
Edizione InternazionaleDa: UK BOOKS STORE, London, LONDO, Regno Unito
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Paperback. Condizione: New. Brand New ! Fast Delivery "International Edition " and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 4-6 Working days .and we do have flat rate for up to 2LB. Extra shipping charges will be requested This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. Codice articolo AD 9788121916974
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