Shaping Text: Type, Typography and the Reader - Brossura

Middendorp, Jan

Brossura

ISBN 10: 9063692234 ISBN 13: 9789063692230

Casa editrice: Bis Pub, 2012

Riassunto

Everyone is a typographer. This is the inevitable conclusion when looking at the way in which today’s computer users are forced to make decisions about fonts and layout for their day-to-day communication. Writing, typesetting and printing have become part of almost everyone’s experience. However, many users are clueless about how fonts work, what constitutes a functional layout and how to communicate best with readers. There has even been a decline in basic typographic knowledge among young design professionals. And yet, a thoughtful and purpose-driven shaping of text lies at the basic of effective, powerful graphic communication.

Su questo libro

Informazioni sull?autore

Jan Middendorp is a freelance editor, writer and designer working in Berlin, who writes about type, typography, design, performance, media, cultural politics also for a variety of magazines a.o. Items (Amsterdam), Eye (London), Typo (Prague), Typographic (London), Etapes (Paris), Experimenta (Madrid), tipoGrafica (Buenos Aires), ADDmagazine (Brussels), 96 (Ghent), Swiss Typographic Magazine (Zürich), FontFont Focus (Berlin/Ghent), Novum (Munich), Publish Belgium (Brussels)

Dalla quarta di copertina

Everyone is a typographer. This is the inevitable conclusion when looking at the way in which today's computer users are forced to make decisions about fonts and layout for their day-to-day communication. Writing, typesetting and printing have become part of almost everyone's experience. However, many users are clueless about how fonts work, what constitutes a functional layout and how to communicate best with readers. There has even been a decline in basic typographic knowledge among young design professionals. And yet, a thoughtful and purpose-driven shaping of text lies at the basic of effective, powerful graphic communication. 'Shaping Text' takes a practical and broad approach to typography. It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors and publishers. Showing a wide range of examples from first-rate designers across the world, the book examines why and how typographic designs work well in a given context. 'Shaping Text' starts by looking at graphic products - in print, on the screen and in the environment - and examines the constituting elements, including type, image, ornament, layout, and colour. Historical examples are used as references for most genres of text-shaping

Dettagli dell?edizione

• Editore: Bis Pub
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 9063692234
• ISBN 13: 9789063692230
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 175
• Contatto del produttore: non disponibile