Thinking in Services: Encoding and Expressing Strategy through Design - Brossura

Iqbal, Majid

 
9789063694890: Thinking in Services: Encoding and Expressing Strategy through Design
Brossura
ISBN 10: 906369489X ISBN 13: 9789063694890
Casa editrice: Bis Pub, 2018

Sinossi

Services are such integral parts of the daily life of individuals and organisations that a day without paying for or providing them is inconceivable. They come in so many different “shapes and sizes”, we have difficulty defining them let alone designing them properly. So what?

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Informazioni sull?autore

Majid Iqbal is an expert on policy, strategy, and design. As an advisor at the Dutch Ministry of Economic Affairs and Climate he co-founded a special unit called XLAB; developing new approaches to complex problems and methods for visualizing systems, services, and transitions. He cut his teeth in sales and product management, before moving to teaching, consulting, and design. Since after Carnegie Mellon, Gartner, and PwC, he has been on a mission to bring more clarity to the concept of a service, as it relates to implementing policy or strategy. His other voyage of discovery is about cooking and patterns in food across cuisines and cultures.

Dalla quarta di copertina

We think we know services ― not a day goes by without using them ― until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been ‘designed’, the qualities of their designs are more important than ever, given how much more we depend on them. Thus the need for deepening our understanding of what services are, what they can be, and why they fail ― often in unexpected ways. This book reveals the surprising design of services ― their internal structure or ‘DNA’ ― through simple diagrams. It introduces a language and format for describing the concept of a service with clarity and depth. And, it provides the principles for implementing strategy through design.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Bis Pub
Data di pubblicazione
2018
Lingua
Inglese
ISBN 10 
906369489X
ISBN 13 
9789063694890
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
239
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9789063694302: Thinking in Services: Encoding and Expressing Strategy Through Design

Edizione in evidenza

ISBN 10:  906369430X ISBN 13:  9789063694302
Casa editrice: Bis Pub, 2017
Brossura