Articoli correlati a MARKETING ANALYTICS BASED ON FIRST PRINCIPLES
Sinossi
All customers differ. All customers change. All competitors react. All resources are limited.Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.When should you use a specific technique in data analytics? How does each new analytics technique improve performance? Which techniques are worth time and investment to implement?As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue.Marketing Analytics will help you · Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework.· Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions.· Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging bloomsbury.pub/marketing-analytics.· Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software.Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Compra nuovo
Visualizza questo articolo
EUR 25,08
GRATIS per la spedizione da U.S.A. a Italia
Destinazione, tempi e costiAltre edizioni note dello stesso titolo
Risultati della ricerca per MARKETING ANALYTICS BASED ON FIRST PRINCIPLES
Foto dell'editore
Marketing Analytics: Based on First Principles
Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Codice articolo ABNR-302572
Quantità: 5 disponibili
Foto dell'editore
Marketing Analytics: Based on First Principles
Da: SMASS Sellers, IRVING, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. Codice articolo ASNT3-302572
Quantità: 5 disponibili
Foto dell'editore
Marketing Analytics
Da: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: New. pp. 432. Codice articolo 401713090
Quantità: 4 disponibili
Edizione Internazionale
MARKETING ANALYTICS BASED ON FIRST PRINCIPLES
Edizione InternazionaleDa: Basi6 International, Irving, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Codice articolo ABEJUNE24-406383
Quantità: 7 disponibili
Edizione Internazionale
MARKETING ANALYTICS BASED ON FIRST PRINCIPLES
Edizione InternazionaleDa: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Codice articolo ABNR-8597
Quantità: 2 disponibili
Foto dell'editore
MARKETING ANALYTICS BASED ON FIRST PRINCIPLES
Da: SMASS Sellers, IRVING, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. Codice articolo ASNT3-8597
Quantità: 2 disponibili
Foto dell'editore
Marketing Analytics Based On First Principles
Da: Books in my Basket, New Delhi, India
Valutazione del venditore 5 su 5 stelle
Soft cover. Condizione: New. ISBN:9789356400634,Territorial restriction maybe printed on the book. This is an Int'l edition, ISBN and cover may differ from US edition, Contents same as US edition. Codice articolo 2433201
Quantità: 1 disponibili
Foto dell'editore
Marketing Analytics Based On First Principles
Da: Books in my Basket, New Delhi, India
Valutazione del venditore 5 su 5 stelle
Soft cover. Condizione: New. ISBN:9789356400634. Codice articolo 2315360
Quantità: 2 disponibili
Edizione Internazionale
MARKETING ANALYTICS BASED ON FIRST PRINCIPLES
Edizione InternazionaleDa: UK BOOKS STORE, London, LONDO, Regno Unito
Valutazione del venditore 5 su 5 stelle
Papeback. Condizione: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-11 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. Codice articolo AD 9789356400634
Quantità: 7 disponibili
Edizione Internazionale
Marketing Analytics: Based on First Principles
Edizione InternazionaleDa: UK BOOKS STORE, London, LONDO, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-11 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. Codice articolo MA 9789356400634
Quantità: 10 disponibili