Environmental Public Relations Management: Principles, Strategies, Issues & Cases - Brossura

Nwosu Ph.D., Ikechukwu E; Uffoh M.Sc., Vincent O

Brossura

ISBN 10: 978240974X ISBN 13: 9789782409744

Casa editrice: Institute For Development Studies, University of Nigeria, Enugu Campus., 2016

Riassunto

This book ENVIRONMENTAL PUBLIC RELATIONS MANAGEMENT is about man and his physical environment. It is about balanced or sustainable development. The book is on environmental public relations, public relations and social marketing and the mass media. It is focused on how various aspects or ramifications and strategies of modern public relations management can be gainfully and systematically employed in helping to manage environmental issues and problems in contemporary world. In addition and also very importantly, this book is written to help fill a gap in the public relations literature. It is to serve as a basic definitive book that will help the growth of knowledge and practice in environmental public relations (EPR) management. It also instead, hopes to serve as a catalyst for more of such authoritative and research-based books on environmental public relations. Prof. Ikechukwu E. Nwosu, the lead author of this book is currently the Director of the Institute of Development Studies, University of Nigeria (Nsukka), Enugu Campus, Enugu, Nigeria. He was the immediate past Dean of the Faculty of Business Administration, and Former Head, Department of Marketing in the same University. He is also the current President of the African Council for Communication Education (ACCE), Nairobi, Kenya, and Fellow/Chairman Education and Standards Board, Nigeria Institute of Public Relations (NIPR), Lagos, Nigeria. Vincent O. Uffoh, the co-author is currently a consultant in environmental management and Public Relations based in Abuja, Nigeria.

Dettagli dell'edizione

• Editore: Institute For Development Studies, University of Nigeria, Enugu Campus.
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 978240974X
• ISBN 13: 9789782409744
• Rilegatura: Copertina flessibile
• Numero di pagine: 312
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile