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Dati bibliografici

Titolo: Accelerating Customer Relationships: Using Crm and Relationship Technologies
Editore: Prentice Hall
Data di pubblicazione: 2000
Lingua: Inglese
ISBN 10: 0130889849
ISBN 13: 9780130889843
Rilegatura: Rilegato
Condizione: Good

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Riassunto

In Accelerating Customer Relationships, a world-renowned CRM expert demonstrates how to build knowledge "infostructures" that deliver breakthrough profitability and customer loyalty. Ronald S. Swift walks you step-by-step through integrating every customer touchpoint: retail, Web, call center, and beyond. Swift covers every aspect of enterprise-wide relationship management -- strategies, processes, partnerships, platforms, software, methodologies, and more. Through practical examples and case studies, Swift demonstrates how to use today's CRM and data warehousing technologies to identify your most profitable customers, find more just like them, and drive unprecedented rates of customer loyalty and profitability. Learn how to build a complete infostructure and Active Data Warehouse to support real-time decision support and marketing -- and discover the key factors associated with a successful CRM deployment. From calculating the economic value of CRM projects to gaining the benefits of profiling without compromising customer privacy, Ronald S. Swift shows how to get the job done -- before your competitors do!

Informazioni sull?autore

RONALD S. SWIFT is Vice President and a key Strategist for Customer Knowledge Solutions at NCR Corporation, the world's leading provider of Relationship Technologies that expand and enhance relationships with customers.

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