Advanced Introduction to Pricing Strategy and Analytics (Paperback)

Lingua: inglese

Editore: Edward Elgar Publishing Ltd, Cheltenham, 2023

1788110099 / 9781788110099

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Venditore AbeBooks dal 22 giugno 2007

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Descrizione dell’articolo da parte del venditore

Paperback. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the worlds leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing. Key Features:Analytics for implementing price strategies and practice of auctions and gist of several novel pricing strategies such as pay-what-you wish pricing, freemium pricing, and neuro pricingExploration of the concept of willingness to payReview of important behavioral aspects useful in designing and implementing pricing strategies Business students, both undergraduate and MBA, professional pricing executives and marketing managers alike will appreciate the depth of knowledge provided in this Advanced Introduction to Pricing Strategy and Analytics. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Codice articolo 9781788110099

Titolo
Advanced Introduction to Pricing Strategy and Analytics (Paperback)
Autore
Vithala R. Rao
Editore
Edward Elgar Publishing Ltd, Cheltenham
Anno di pubblicazione
2023
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1788110099
ISBN 13
9781788110099

AussieBookSeller

Truganina, VIC, Australia

Venditore con 5 stelle

Venditore AbeBooks dal 22 giugno 2007

Tariffe di spedizione da Australia a U.S.A.

ArticoloDa 25 a 45 giorni lavorativiDa 8 a 14 giorni lavorativi
Primo articoloEUR 33,17EUR 39,44
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