Advertising Principles and Practices : Global Edition

Moriarty, Sandra, Mitchell, Nancy, Wells, William

ISBN 10: 0273752928 / ISBN 13: 9780273752929

Editore: Pearson Education, Limited, 2011

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Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Codice articolo 13329892-6

Dati bibliografici

• Titolo: Advertising Principles and Practices : Global Edition
• Editore: Pearson Education, Limited
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 0273752928
• ISBN 13: 9780273752929
• Rilegatura: Brossura
• Condizione: Very Good
• Peso: 2,668 libbre

Descrizione articolo

Riassunto

For introductory courses in advertising.

 

An accessible, well-written, and student-friendly approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.