Analyzing Social Media Networks with NodeXL: Insights from a Connected World

Hansen Ph.D. University of Michigan, Derek, Shneiderman Ph.D. SUNY at Stony Brook, Ben, Smith Ph.D. UCLA Los Angeles CA, Marc A.

ISBN 10: 0123822297 / ISBN 13: 9780123822291

Editore: Morgan Kaufmann, 2010

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Codice articolo 00042267660

Dati bibliografici

• Titolo: Analyzing Social Media Networks with NodeXL: Insights from a Connected World
• Editore: Morgan Kaufmann
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 0123822297
• ISBN 13: 9780123822291
• Rilegatura: Brossura
• Condizione: Good

Descrizione articolo

Riassunto

Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events.

Informazioni sull?autore

Dr. Derek L. Hansen, iSchool, CASCI Director, University of Maryland
Dr. Ben Shneiderman, Department of Computer Science, Founding Director of the HCL Lab, University of Maryland, Fellow of the ACM, SIGCHI Lifetime Achievement Award
Dr. Marc A. Smith, Chief Social Scientist, Telligent Systems Corporation