The Art of Woo: Using Strategic Persuasion to Sell Your Ideas. Questo articolo non è disponibile.
Shell, G. Richard; Moussa, Mario
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Lingua: inglese
Editore: Penguin Books, 2008
- Brossura
- Usato
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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Venditore AbeBooks dal 2 luglio 2009
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Brossura
Condizione: Usato - Come nuovo
EUR 5,98
Descrizione dell’articolo da parte del venditore
Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
Codice articolo G0143114042I2N00
- Titolo
- The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
- Autore
- Shell, G. Richard; Moussa, Mario
- Editore
- Penguin Books
- Anno di pubblicazione
- 2008
- Condizione
- As New
- Sovraccoperta
- No Jacket
- Rilegatura
- Paperback
- Lingua
- inglese
- ISBN 10
- 0143114042
- ISBN 13
- 9780143114048
- Peso dell'articolo
- 0,78 libbre
You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.
"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.
"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report
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Informazioni sull’autore
G. Richard Shell teaches negotiation at the Wharton School of Business at the University of Pennsylvania, where he is professor of legal studies, business ethics, and management and academic director of the Wharton Executive Negotiation Workshop.
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