Basic Marketing Research (with Qualtrics Printed Access Card) (TEST series page)

Brown, Tom J.; Suter, Tracy A.; Churchill, Gilbert A.

ISBN 10: 1133188540 / ISBN 13: 9781133188544

Editore: Cengage Learning (edition 8), 2013

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 1133188540-11-1

Riassunto:

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Product Description: Rare Book

Dati bibliografici

Titolo: Basic Marketing Research (with Qualtrics ...
Casa editrice: Cengage Learning (edition 8)
Data di pubblicazione: 2013
Legatura: Hardcover
Condizione: Very Good
Edizione: 8.