Basic Marketing Research (with Qualtrics Printed Access Card) (TEST series page)
Brown, Tom J.
ISBN 10: 1133188540 ISBN 13: 9781133188544
Editore: Cengage Learning, 2013
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World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00087745955
Riassunto:
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
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Titolo: Basic Marketing Research (with Qualtrics ...
Casa editrice: Cengage Learning
Data di pubblicazione: 2013
Condizione: Very Good