Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

Alvin C. Burns; Ronald F. Bush

ISBN 10: 0135078229 / ISBN 13: 9780135078228

Editore: Pearson, 2011

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Titolo: Basic Marketing Research: Using Microsoft ...

Casa editrice: Pearson

Data di pubblicazione: 2011

Legatura: Brossura

Condizione: Good

Edizione: terza edizione

Descrizione articolo

Riassunto:

A concise presentation of marketing research fundamentals.

 

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

 

The ISBN above is just for the standalone book,  if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.

 

0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package

Package consists of

0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version

0135078229 / 9780135078228 Basic Marketing Research with Excel

 

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Product Description:

A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The third edition provides an improved software package--XL Data Analysta --and includes more information on qualitative research.