Behavioral Advantage, The: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

Terry R. Bacon; David G. Pugh

ISBN 10: 0814472257 ISBN 13: 9780814472255

Editore: Amacom Books, 2004

Lingua: Inglese

Usato Condizione: Very Good Rilegato

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Dati bibliografici

Titolo: Behavioral Advantage, The: What the Smartest...

Casa editrice: Amacom Books

Data di pubblicazione: 2004

Legatura: Hardcover

Condizione: Very Good

Condizione sovraccoperta: No Jacket

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Riassunto:

The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors To win the game, companies must develop:

A smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors

A confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games

Informazioni sull?autore:

Terry Bacon and David Pugh (Durango, CO) are cofounders of the Lore Institute, a professional development and corporate education company.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Behavioral Advantage, The: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

Terry R. Bacon; David G. Pugh

Usato - Rilegato

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