Behavioral Advantage, The: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

Bacon, Terry R.,Pugh, David G.

ISBN 10: 0814472257 / ISBN 13: 9780814472255

Editore: Amacom Books, 2004

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Titolo: Behavioral Advantage, The: What the Smartest...

Casa editrice: Amacom Books

Data di pubblicazione: 2004

Legatura: hardcover

Condizione: Very Good

Descrizione articolo

Riassunto:

The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors To win the game, companies must develop:

A carefully plotted opening game, with all internal values, policies, practices and behaviors fully aligned to make the most of resources and capabilities

A smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors

A confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games

Informazioni sull?autore:

Terry Bacon and David Pugh (Durango, CO) are cofounders of the Lore Institute, a professional development and corporate education company.