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Lingua: inglese
Editore: Oxford University Press, 2010
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Codice articolo M00195573560-N
- Titolo
- How Brands Grow: What Marketers Don't Know
- Autore
- Sharp, Byron
- Editore
- Oxford University Press
- Anno di pubblicazione
- 2010
- Condizione
- as new
- Rilegatura
- Rilegato
- Lingua
- inglese
- ISBN 10
- 0195573560
- ISBN 13
- 9780195573565
AdAges Most-Recommended Marketing Book of the Summer 2013
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Informazioni sull’autore
Professor Byron Sharp is the Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. The Institute's fundamental research is used and financially supported by many of the world's leading corporations including Coca-Cola, Kraft, Kellogg's, British Airways, Procter & Gamble, Nielsen, TNS, Turner Broadcasting, Network Ten, Simplot, Mars and many others.
Dr Sharp has published over 100 academic papers and is on the editorial board of five journals. He recently co-hosted a conference at the Wharton Business School on laws of advertising and, with Professor Jerry Wind, is editing a special issue of the Journal of Advertising Research on the topic.
Dr Sharp has published over 100 academic papers and is on the editorial board of five journals. He recently co-hosted a conference at the Wharton Business School on laws of advertising and, with Professor Jerry Wind, is editing a special issue of the Journal of Advertising Research on the topic.
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