Build a Brand Like Trader Joe's

Mark Gardiner

ISBN 10: 0979167302 / ISBN 13: 9780979167300

Editore: bikewriter.com, 2007

Riguardo questo articolo

The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.

Codice articolo BSM.Q3YW

Dati bibliografici

• Titolo: Build a Brand Like Trader Joe's
• Editore: bikewriter.com
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 0979167302
• ISBN 13: 9780979167300
• Rilegatura: Brossura
• Condizione: good

Descrizione articolo

Riassunto

Want to create a cult of customers devoted to your own brand? Then you need to read "Build a brand like Trader Joe's" Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising.

L'autore

Mark Gardiner is one of the world's most widely-read motorcycle journalists. Besides 'Riding Man', his books include 'Classic Motorcycles', 'BMW Racing Motorcycles: The Mastery of Speed', 'Year of the Raven', and 'Build a Brand Like Trader Joe's'. For more information visit: www.ridingman.com, www.bikewriter.com, www.revolutionaryoldidea.com, www.traderjoessecrets.com