Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)

Anderson, James C.; Narus, James A.; Narayandas, Das

ISBN 10: 0136000886 / ISBN 13: 9780136000884

Editore: Pearson, 2008

Riguardo questo articolo

Hardcover Book,

Codice articolo 2506140030

Dati bibliografici

• Titolo: Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)
• Editore: Pearson
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 0136000886
• ISBN 13: 9780136000884
• Rilegatura: hardcover
• Edizione: terza edizione
• Condizione: Very Good
• Peso: 30 once

Descrizione articolo

Riassunto

Anderson builds the book around a framework of understanding, creating, and delivering value.
Viewed from an international perspective—rather than a purely American one—Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships.
For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American.

Dalla quarta di copertina