How to Have Your Cake and Eat It Too: An Introduction to Service Design

Klaar, Margus J.

ISBN 10: 9063693818 / ISBN 13: 9789063693817

Editore: Laurence King Publishing, 2015

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Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Codice articolo M09063693818-V

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Titolo: How to Have Your Cake and Eat It Too: An ...

Casa editrice: Laurence King Publishing

Data di pubblicazione: 2015

Legatura: Brossura

Condizione: very good

Descrizione articolo

Riassunto:

The vast majority of managers surveyed consider customer experience as the most important battleground for competitive advantage. The process of designing services is very specific to each individual business. However, discovering what people actually want and value is a universal process. This process of discovery is the subject of this book.

Informazioni sull?autore:

Margus Klaar is a Swiss-Swedish-Canadian-Estonian with over 20 years of experience in marketing, advertising and strategic planning. He is co-founder of Brand Manual, with offices in Sweden and Estonia, a creative outfit that consults on service design, innovation and branding.