How to Have Your Cake and Eat It Too: An Introduction to Service Design

Klaar, Margus J.

ISBN 10: 9063693818 / ISBN 13: 9789063693817

Editore: BIS Publishers, 2015

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Dati bibliografici

• Titolo: How to Have Your Cake and Eat It Too: An Introduction to Service Design
• Editore: BIS Publishers
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 9063693818
• ISBN 13: 9789063693817
• Rilegatura: Paperback
• Condizione: Used; Good

Descrizione articolo

Riassunto

The vast majority of managers surveyed consider customer experience as the most important battleground for competitive advantage. The process of designing services is very specific to each individual business. However, discovering what people actually want and value is a universal process. This process of discovery is the subject of this book.

Informazioni sull?autore

Margus Klaar is a Swiss-Swedish-Canadian-Estonian with over 20 years of experience in marketing, advertising and strategic planning. He is co-founder of Brand Manual, with offices in Sweden and Estonia, a creative outfit that consults on service design, innovation and branding.