The Change Function: Why Some Technologies Take Off and Others Crash and Burn

Coburn, Pip

ISBN 10: 1591841321 / ISBN 13: 9781591841326

Editore: Portfolio Hardcover, 2006

Riguardo questo articolo

This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!

Codice articolo 466XBX000DRX

Dati bibliografici

• Titolo: The Change Function: Why Some Technologies Take Off and Others Crash and Burn
• Editore: Portfolio Hardcover
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 1591841321
• ISBN 13: 9781591841326
• Rilegatura: Rilegato
• Condizione: good

Descrizione articolo

Riassunto

An irreverent analysis of the factors that shape the successes and failures of various technological innovations explains the importance of understanding a consumer market's fear of change, discussing the patterns that have marked the rollouts of computer, cell phone, and other technologies. 25,000 first printing.

Informazioni sull?autore

Pip Coburn is the founder of Coburn Ventures, an advisory services firm. Before starting his own company, he was a managing director and global technology strategist in the technology group of UBS Investment Research, where he oversaw 120 technology and telecom analysts worldwide.