The Change Function: Why Some Technologies Take Off and Others Crash and Burn

Coburn, Pip

ISBN 10: 1591841321 / ISBN 13: 9781591841326

Editore: Portfolio Hardcover, 2006

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Codice articolo S_436006979

Dati bibliografici

• Titolo: The Change Function: Why Some Technologies Take Off and Others Crash and Burn
• Editore: Portfolio Hardcover
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 1591841321
• ISBN 13: 9781591841326
• Rilegatura: Hardcover
• Condizione: Very Good

Descrizione articolo

Riassunto

An irreverent analysis of the factors that shape the successes and failures of various technological innovations explains the importance of understanding a consumer market's fear of change, discussing the patterns that have marked the rollouts of computer, cell phone, and other technologies. 25,000 first printing.

Informazioni sull?autore

Pip Coburn is the founder of Coburn Ventures, an advisory services firm. Before starting his own company, he was a managing director and global technology strategist in the technology group of UBS Investment Research, where he oversaw 120 technology and telecom analysts worldwide.