Communication Catalyst: Process, Impact and Innovation in Farmer Producer Organizations

Lingua: inglese

Editore: New India Publishing Agency, 2025

8197719225 / 9788197719226

Da: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd

Venditore con 4 stelle

Venditore AbeBooks dal 30 gennaio 2009

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Descrizione dell’articolo da parte del venditore

Contents: 1. Introduction. 2. Review of literature. 3. Theoretical orientation. 4. Research setting. 5. Research methodology. 6. Results and discussion. 7. Summary and conclusion. 8. Bibliography. Communication plays a crucial role in facilitating production and shaping production behavior within a business ecosystem. In Indian agriculture, Farmer Producer Organizations (FPOs) have emerged as a new institutional arrangement for farmers, extending beyond the scale of individual holdings. The primary challenge in promoting such transformation and the metamorphosis of the farming community has been the lack of effective, planned, and sustained communication interventions. Entrepreneurial communication is essential for the survival and growth of any business ecosystem. This book examines the interplay between communication and entrepreneurship, which serves as the driving force behind the success of FPOs operating in Indian agriculture. Even small farmers today are eager to convert their products into marketable brands, targeting specific customers with tailored offerings of choice, preference, and utility. This book is expected to cater to a global audience that has been closely observing the significant changes in Agricultural Entrepreneurship and the reshaping of livelihoods for Indian farmers.…

Codice articolo 140027A

Dati bibliografici

Titolo
Communication Catalyst: Process, Impact and Innovation in Farmer Producer Organizations
Autore
Sankar Kr Acharya, Anik Kundu, Saikat Jana and Amrita Kr Sarkar
Editore
New India Publishing Agency
Anno di pubblicazione
2025
Condizione
New
Rilegatura
Hardcover
Lingua
inglese
ISBN 10
8197719225
ISBN 13
9788197719226

Vedams eBooks (P) Ltd

New Delhi, India

Venditore con 4 stelle

Venditore AbeBooks dal 30 gennaio 2009

Tariffe di spedizione da India a U.S.A.

ArticoloDa 20 a 24 giorni lavorativiDa 4 a 7 giorni lavorativi
Primo articoloEUR 17,50EUR 32,00
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