A case study of Saatchi & Saatchi--the world's largest ad agency in 1994--shows how expensive miscalculations and ineffective management brought about the decline of the agency, which rose again from the ashes in the form of a new agency. Reprint. 25,000 first printing.

L'autore:

Kevin Goldman has written for the New York Times and been a reporter for the Philadelphia Inquirer Variety, Newsday/New York Newsday, and most recently the Wall Street Journal, where for more than three years he was the daily advertising columnist.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Descrizione libreria

Visita la pagina della libreria

Informazioni sull?azienda del venditore

BennettBooksLtd
NV, U.S.A.

Condizioni di vendita:

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.

Condizioni di spedizione:

Orders ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Metodi di pagamento
accettati dalla libreria

Aggiungi ai desiderata

Articoli correlati a Conflicting Accounts: The Creation and Crash of the...

Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire

Goldman, Kevin

Nuovi - Brossura

Informazioni sull?azienda del venditore